100 Thieves
100 Thieves, LLC (abbreviated 100T) is an American lifestyle brand and gaming organization based in Los Angeles, California, founded in 2017 by Matthew "Nadeshot" Haag. The organization competes in several video games, including Call of Duty, League of Legends and Valorant. They currently operate three franchise teams, in the League Championship Series (LCS), Valorant Americas League and Call of Duty League (branded as Los Angeles Thieves).
Company type
November 20, 2017
Los Angeles, California,
- CEO: Matthew Haag
- President: Jacob Toft-Anderson
- COO: Julie Van
History[edit]
100 Thieves was founded in 2017 by Matthew "Nadeshot" Haag, a former OpTic Gaming Call of Duty team captain, (MLG) X Games gold medalist, and 2014 Esports Athlete of the year.[2] In November 2017, 100 Thieves received a multimillion-dollar investment from Cleveland Cavaliers and Quicken Loans owner Dan Gilbert allowing the company to expand into a full-fledged esports organization.[3]
On October 23, 2018, 100 Thieves announced that they finished their Series A funding round co-led by Scooter Braun and Drake, who both became co-owners when they raised $25 million. Included in this round was Sequoia Capital, Ludlow Ventures, Courtside Ventures, WndrCo, Marc Benioff, Drew Houston, Green Bay Ventures, Tao Capital and Advancit Capital.[4] Their Series B funding round on July 16, 2019, was led by Artist Capital Management which raised $35 million. Included in this round is Aglae Ventures, Groupe Arnault (controlling shareholder of Louis Vuitton Moet Hennessy).[5]
In March 2021, 100 Thieves signed a sponsorship deal with Truly Seltzer and Twisted Tea.[6] They acquired gaming peripheral company Higround in October 2021, marking their first acquisition.[7] On December 2, 2021, 100 Thieves announced their Series C funding round, which raised $60 million.[8]
In May 2022, 100 Thieves announced its intentions to publish a video game. It hired former Telltale Games CEO Pete Hawley as its Chief Product Officer to set up a studio.[9] In July, more than 10 members of 100 Thieves' content team were laid off.[10] Nadeshot launched his own energy drink, called Juvee, on October 4.[11]
In January 2023, around 30 employees were laid off, including several lead staff members.[12] That November, 100 Thieves announced it was laying off 20% of its workforce, affecting employees at its game studio and energy drink brand. These business units would also be spun off as separate companies in order to focus on esports and apparel.[13]
Former divisions[edit]
Counter-Strike: Global Offensive[edit]
In December 2017, 100 Thieves announced that they signed the former roster of Immortals.[131] The organization had issues with visas, resulting in the team being disbanded.[132]
In late October 2019, 100 Thieves announced the signing of the former Renegades roster.[133] At IEM Beijing 2019, the team placed second in the tournament, losing to Astralis.[134] The team placed 7th–8th at the ESL Season 10 Pro League Finals, losing to Fnatic.[135] On October 12, 2020, 100 Thieves announced their departure from the competitive CS:GO scene, citing complications with travel, a focus on European events, and COVID-19 as the main reasons behind the move.[136]
Cash App Compound[edit]
The 100 Thieves Cash App Compound is a 15,000 square foot esports, entertainment, and apparel hub, located in Culver City, California.[137] It has four sports training rooms: the Rocket Mortgage League of Legends training room, the AT&T Valorant training room, the Totino's Fortnite training room, and the League of Legends Academy training room. It also has a content studio, which is worth around half a million dollars.[138] Other areas include the Cash App Lounge, the Totino's basketball court, many business operation areas and four streaming pods. Chairs, catering, and PCs are provided by Secretlab, Chipotle[139] and NZXT[140] respectively.
The compound served as an LA County vote center for the 2020 United States presidential election.[141]
