1980 Republican Party presidential primaries

Ronald Reagan, who had narrowly lost the 1976 Republican nomination to President Gerald Ford, was the early odds-on favorite to win the nomination in 1980. He was so far ahead in the polls that campaign director John Sears decided on an "above the fray" strategy. He did not attend many of the multi-candidate forums and straw polls in the summer and fall of 1979.


George H. W. Bush, the former director of the Central Intelligence Agency and chairman of the Republican National Committee, did go to all the so-called "cattle calls", and began to come in first at a number of these events. Along with the top two, a number of other Republican politicians entered the race.


In January 1980, the Iowa Republicans decided to have a straw poll as a part of their caucuses for that year. Bush defeated Reagan by a small margin. Bush declared he had "the Big Mo", and with Reagan boycotting the Puerto Rico primary in deference to New Hampshire, Bush won the territory easily, giving him an early lead going into New Hampshire.


With the other candidates in single digits, the Nashua Telegraph offered to host a debate between Reagan and Bush. Worried that a newspaper-sponsored debate might violate electoral regulations, Reagan subsequently arranged to fund the event with his own campaign money, inviting the other candidates to participate at short notice. The Bush camp did not learn of Reagan's decision to include the other candidates until the debate was due to commence. Bush refused to participate, which led to an impasse on the stage. As Reagan attempted to explain his decision, Jon Breen, the editor of the Nashua Telegraph and debate moderator, ordered Bob Malloy, the volume operator, to mute Reagan's microphone. When Malloy refused, Breen repeated his order. A visibly angry Reagan responded, "I am paying for this microphone, Mr. Green!" [sic] (referring to the editor and debate moderator Jon Breen).^[6][7][8] Eventually the other candidates agreed to leave, and the debate proceeded between Reagan and Bush. Reagan's quote was often repeated as "I paid for this microphone!" and dominated news coverage of the event; Reagan sailed to an easy win in New Hampshire.^[9]


Lee Bandy, a writer for the South Carolina newspaper The State stated that heading into the South Carolina primary, political operative Lee Atwater worked to engineer a victory for Reagan: "Lee Atwater figured that Connally was their biggest threat here in South Carolina. So Lee leaked a story to me that John Connally was trying to buy the black vote. Well, that story got out, thanks to me, and it probably killed Connally. He spent $10 million for one delegate. Lee saved Ronald Reagan's candidacy."^[10]


Reagan swept the South, and although he lost five more primaries to Bush—including the Massachusetts primary in which he came in third place behind John B. Anderson—the former governor had a lock on the nomination very early in the season. Reagan said he would always be grateful to the people of Iowa for giving him "the kick in the pants" he needed.


Reagan was an adherent to a policy known as supply-side economics, which argues that economic growth can be most effectively created using incentives for people to produce (supply) goods and services, such as adjusting income tax and capital gains tax rates. Accordingly, Reagan promised an economic revival that would benefit all sectors of the population. He said that cutting tax rates would actually increase tax revenues because the lower rates would cause people to work harder as they would be able to keep more of their money. Reagan also called for a drastic cut in "big government" and pledged to deliver a balanced budget for the first time since 1969. In the primaries Bush called Reagan's economic policy "voodoo economics" because it promised to lower taxes and increase revenues at the same time.