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1984 United States presidential election

The 1984 United States presidential election was the 50th quadrennial presidential election, held on Tuesday, November 6, 1984. Incumbent Republican President Ronald Reagan and his running mate, incumbent Vice President George H. W. Bush, were re-elected to a second term in a landslide. They defeated the Democratic ticket of former Vice President Walter Mondale and Congresswoman Geraldine Ferraro.


538 members of the Electoral College
270 electoral votes needed to win

55.2%[1] Increase 1.0 pp

Reagan and Bush faced only token opposition in their bid for re-nomination. Mondale faced a competitive field in his bid, defeating Colorado Senator Gary Hart, activist Jesse Jackson, and several other candidates in the 1984 Democratic primaries. He eventually chose New York Representative Geraldine Ferraro as his running mate, the first woman to be on a major party's presidential ticket.


Reagan touted a strong economic recovery from the 1970s stagflation and the 1981–1982 recession, and the widespread perception that his presidency had overseen a revival of national confidence and prestige.[2] At 73, Reagan was the oldest person to be nominated by a major party for president, a record that stood until 2020. The Reagan campaign produced effective television advertising and deftly neutralized concerns regarding Reagan's age. Mondale criticized Reagan's supply-side economic policies and budget deficits. He also called for a nuclear freeze and ratification of the Equal Rights Amendment.


Reagan won re-election in a landslide victory, carrying 525 electoral votes, 49 states, and 58.8% of the popular vote. Mondale won 13 electoral votes, 10 from his home state of Minnesota which he won by a narrow margin of 0.18% and 3 from the District of Columbia, which has always voted overwhelmingly for the Democratic candidate.[3] This was the second-largest share of the electoral college since 1820 (and the largest for a Republican), and the most raw electoral votes received by a candidate. This is the last time any candidate won the popular vote by double digits.[4]


Since Mondale's death in April 2021, this is the latest election where all of the major party nominees for president or vice president are deceased.


As of 2020, this marked the last time the Republican nominee carried the states of Hawaii, Massachusetts, New York, Oregon, Rhode Island and Washington. Meanwhile, West Virginia would not vote Republican again until 2000, Iowa would not vote Republican again until 2004, and Wisconsin has only voted Republican once since, in 2016. As of 2020, this is the only time an incumbent president defeated a former vice president and it is also the only time a major party presidential candidate defeated both the incumbent president and the latter's former vice president in consecutive presidential elections. As of 2024, this is the most recent election in which the Republican nominee won the popular vote for the second time in succession.

Background[edit]

Ronald Reagan entered the presidency with an unemployment rate of 7.3% and it peaked at 10.6% in December 1982. The United States had a negative gross domestic product growth in 1982.[5]


The Republicans performed poorly in the 1982 elections. Dwight D. Eisenhower, John F. Kennedy, Richard Nixon, and Jimmy Carter lost an average of 12 seats in the United States House of Representatives in their first midterm. The Republicans lost 26 seats in the U.S. House elections. The Republicans lost seven governorships as well.[6]


Reagan's approval rating fell to 35% by January 1983. Polling showed him losing to Democratic candidates, including Walter Mondale and John Glenn.[6] However, unemployment fell to 7.7% by March 1984,[5] and Reagan's approval rating was at 54% in January 1984. His approval rating was aided by the 1983 Beirut barracks bombings and the invasion of Grenada.[7] Polling by CBS News and The New York Times in January 1984 showed him leading Mondale by 16%.[8]

President of the United States

Ronald Reagan

former Special Ambassador to Paraguay from California

Ben Fernandez

former Governor of Minnesota

Harold Stassen

Georgia

Hawaii

Maryland

Rhode Island

West Virginia

: A slogan used by Wendy's to suggest that their competitors have smaller portions of meat in their sandwiches, but used in the Democratic primaries by Mondale to criticize Gary Hart's positions as lacking substance.

Where's the beef?

: Slogan used by the Reagan campaign.

Morning in America

1984 United States Senate elections

1984 United States House of Representatives elections

1984 United States gubernatorial elections

History of the United States (1980–1991)

Second inauguration of Ronald Reagan

, ed. (1985). The American Elections of 1984. Duke University Press. ISBN 0-8223-0230-6.

Ranney, Austin

Frankovic, Kathleen (1985). . PS. 18 (1). American Political Science Association: 39–47. doi:10.2307/418804. JSTOR 418804.

"The 1984 Election: The Irrelevance of the Campaign"

Pierard, Richard (1985). . Review of Religious Research. 27 (2). Religious Research Association: 98–114. doi:10.2307/3511665. JSTOR 3511665.

"Religion and the 1984 Election Campaign"

Rosenstone, Steven (1985). . The Brookings Review. 3 (2). Brookings Institution: 25–32. JSTOR 20079866.

"Explaining the 1984 Presidential Election"

Granberg, Donald (1987). . Family Planning Perspectives. 19 (2). Guttmacher Institute: 59–62. doi:10.2307/2135050. JSTOR 2135050. PMID 3595819.

"The Abortion Issue in the 1984 Elections"

Boyd, Richard W., Paul R. Mencher, Philip J. Paseltiner, Ezra Paul, Alexander S. Vanda, "The 1984 Election as and Stanley Kelley Might Interpret It", Political Behavior, Vol. 10, No. 3 (Autumn, 1988), pp. 197–213.

Anthony Downs

Goldman, Peter, et al. The quest for the presidency 1984 (1985)

online

Johnstone, Andrew, and Andrew Priest, eds. US Presidential Elections and Foreign Policy: Candidates, Campaigns, and Global Politics from FDR to Bill Clinton (2017) pp 271–292.

online

(1985). "On Mandates, Realignments, and the 1984 Presidential Election". Political Science Quarterly. 100 (1): 1–24. doi:10.2307/2150858. JSTOR 2150858.

Ladd, Everett Carll

Leuchtenburg, William E. (1986). The 1984 Election in Historical Perspective. Waco: Baylor University Press.  0-918954-45-2.

ISBN

Morris, Lorenzo (1990). The Social and Political Implications of the 1984 Jesse Jackson Presidential Campaign. New York: Praeger.  0-275-92785-7.

ISBN

Moore, Jonathan, ed. (1986). Campaign for President: The Managers Look at '84. Dover: Auburn House.  0-86569-132-0.

ISBN

Sandoz, E.; Crabb, C. V. Jr., eds. (1985). Election 84: Landslide Without a Mandate?. New York: New American Library.  0-451-62424-6.

ISBN

Stempel, Guido H. III; John W. Windhauser (1991). . New York: Greenwood Press. ISBN 0-313-26527-5.

The Media in the 1984 and 1988 Presidential Campaigns

The Election Wall's 1984 election video page

1984 popular vote by counties

1984 popular vote by states

1984 popular vote by states (with bar graphs)

Campaign commercials from the 1984 election

at the Wayback Machine (archived October 26, 2009)

Democratic primaries

Archived March 3, 2016, at the Wayback Machine

Election of 1984 in Counting the Votes