Advocacy journalism
Advocacy journalism is a genre of journalism that adopts a non-objective viewpoint, usually for some social or political purpose.
Some advocacy journalists reject the idea that the traditional ideal of objectivity is possible or practical, in part due to the perceived influence of corporate sponsors in advertising. Proponents of advocacy journalism feel that the public interest is better served by a diversity of media outlets with varying points of view, or that advocacy journalism serves a similar role to that of muckraking.
In an April 2000 address to the Canadian Association of Journalists, Sue Careless gave the following commentary and advice to advocacy journalists, which seeks to establish a common view of what journalistic standards the genre should follow.[1]
Sue Careless also criticized the mainstream media for unbalanced and politically biased coverage, for economic conflicts of interest, and for neglecting certain public causes.[1] She said that alternative publications have advantages in independence, focus, and access, which make them more effective public-interest advocates than the mainstream media.[1]