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Affect theory

Affect theory is a theory that seeks to organize affects, sometimes used interchangeably with emotions or subjectively experienced feelings, into discrete categories and to typify their physiological, social, interpersonal, and internalized manifestations. The conversation about affect theory has been taken up in psychology, psychoanalysis, neuroscience, medicine, interpersonal communication, literary theory, critical theory, media studies, and gender studies, among other fields. Hence, affect theory is defined in different ways, depending on the discipline.

Affect theory is originally attributed to the psychologist Silvan Tomkins, introduced in the first two volumes of his book Affect Imagery Consciousness (1962). Tomkins uses the concept of affect to refer to the "biological portion of emotion," defined as the "hard-wired, preprogrammed, genetically transmitted mechanisms that exist in each of us," which, when triggered, precipitate a "known pattern of biological events".[1] However, it is also acknowledged that, in adults, the affective experience is a result of interactions between the innate mechanism and a "complex matrix of nested and interacting ideo-affective formations."[2]

Enjoyment/Joy (reaction to success/impulse to share) – smiling, lips wide and out

Interest/Excitement (reaction to new situation/impulse to attend) – eyebrows down, eyes tracking, eyes looking, closer listening

Criticism[edit]

Some scholars have taken issue with the claims and methodologies of affect theorists. Ruth Leys has objected to affect theory's implications for artistic and literary criticism, as well as to its appropriation in some forms of trauma theory.[20] Aubrey Anable has also criticised affect theory for its imprecision, claiming that its "language of intensity, becoming, and in-betweenness and its emphasis on the unpresentable give it a maddening incoherence, or shade too easily into purely subjective responses to the world".[21] Jason Josephson Storm, a professor of religious studies, argued that affect theory in the humanities has failed to distinguish itself from poststructuralism and ignores empirical evidence that affects are culturally constructed.[22]

Selective exposure theory

Mood management theory

Affect consciousness

Tomkins Institute