Anheuser-Busch brands
Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016.[1]
The company operates 12 breweries in the United States and nearly 20 in other countries, which increased after Anheuser-Busch InBev SA/NV acquired SABMiller in 2016.[2] Brands include Budweiser, Busch, Michelob, Bud Light, and Natural Light.
Busch[edit]
Busch Beer, an economy brand lager, was introduced in 1955 as Busch Bavarian Beer;[65] the brand name was changed in 1979 to Busch Beer.[66]
The Busch brand was introduced largely in response to Major League Baseball rules in force in the 1950s, when stadium corporate naming rights were a fairly new and somewhat controversial concept. At the time, naming ballparks after alcoholic beverages was forbidden. Unable to rename Sportsman's Park "Budweiser Stadium" as a result, company chairman and then-new Cardinals owner Gussie Busch named the venue for himself two years before introducing Busch beer.
Other beers marketed under the Busch brand name are Busch Light, a 4.1% light lager introduced in 1989, Busch Ice, a 5.9% ice beer introduced in 1995,[67] and Busch NA, a non-alcoholic brew. Ingredients are a mix of American-grown and imported hops and a combination of malt and corn.[68] At a slightly lower price than flagship brand Budweiser, it competes directly with the MillerCoors brand Milwaukee's Best, Keystone/Keystone Premium, while Busch Light competes directly with Milwaukee's Best Light, Keystone Light and Southpaw Light and Busch Ice competes directly with the Milwaukee's Best Ice, Keystone Ice/V9 and Icehouse.
In September 2020, Busch released Dog Brew, a non-alcoholic beverage for dogs. The "beer" contains no alcohol or hops, but is made with pork bone broth, water, vegetables, herbs, and spices.[69]
Natural[edit]
Natural Light is an economy brand 4.2% ABV reduced-calorie pale lager introduced in 1977.[70] The brand was originally called Anheuser-Busch Natural Light. In 2008 The Wall Street Journal listed it as the fifth largest selling beer in the U.S.[71] Natural Ice is an economy brand 5.9% ABV ice beer, introduced in 1995. Nearly two decades after the introduction of Natural Ice a malt liquor named Natty Daddy (8% and 5.9% ABV) was added to the market in 2012. It competes directly with the MillerCoors brand Keystone Light, Milwaukee's Best Light, Southpaw Light while Natural Ice competes directly with Keystone Ice/V9, Milwaukee's Best Ice and Icehouse and Natty Daddy competes against Keylightful, Keystone Lime and Icehouse Edge. Anheuser Busch continues to add to the Natural Light profile releasing Naturdays in 2019. Currently there are three flavors, original strawberry lemonade, pineapple lemonade and red, white and blueberry.
Johnny Appleseed[edit]
Johnny Appleseed is a 5.5% ABV cider produced by Anheuser-Busch subsidiary Brokenstraw Beverage LLC and introduced in April 2014. Brokenstraw Beverage was created by Anheuser-Busch in 2014 as a corporate identity to manufacture and distribute Johnny Appleseed out of their Baldwinsville, New York brewery.[72]
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Beers made by smaller "craft" breweries which are co-distributed with A-B brands by select distributors:[95]
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