History[edit]

In the 1980s, performances of folk music evolved into the bhangra music genre, which would later become more mainstream in the 1990s and 2000s.^[3] In the 1990s, Asian underground was considered hip and broke through to the mainstream, with artists such as Apache Indian and Cornershop frequently entering the UK charts, with the former's "Boom Shack-A-Lak" (1993) appearing in many popular movies and the latter topping the charts with "Brimful of Asha" in 1998. The genre and other forms of South Asian music began to influence Europe's pop mainstream as acts like Björk,^[4] Erasure, and Siouxsie and the Banshees all released singles or remixes featuring South Asian instrumentation. Talvin Singh, known for his innovative fusion of Indian classical music with drum and bass, subsequently won a Mercury Music Prize for his album OK in 1999.^[5]


Asian underground music initially had only little influence on popular Indian music on the sub-continent, where it was usually branded under world music.^[6] While several Asian underground artists such as Apache Indian, Trickbaby and Bally Sagoo gained fame in India, it was only after Panjabi MC's international hit "Mundian To Bach Ke" that British-Asian underground music could compete with domestic Indian artists like Shankar Mahadevan and Remo Fernandes, in addition to attracting worldwide audiences.^[7] It was followed by the globally successful Rishi Rich Project, consisting of producer Rishi Rich and artists Jay Sean, Mumzy Stranger, Juggy D and Veronica Mehta. They were one of the first groups to fuse Bhangra music with contemporary R&B and found tremendous success in India after their songs were featured in mainstream Bollywood soundtracks such as Boom, Kya Kool Hai Hum and Hum Tum. Since then, Asian underground music has exerted some influence on mainstream Indian pop music.


Asian underground music has also influenced mainstream American hip hop, R&B and urban music in the 2000s, including artists such as Timbaland, Truth Hurts, Jay-Z, Snoop Dogg, Missy Elliott and Britney Spears. According to DJ Green Lantern, "Indian beats have now become a fixture on the R&B scene".^[8] Music produced by the Asian Dub Foundation has also been featured on the soundtracks for popular video games such as Need For Speed Underground.^[9] Several former Asian underground artists such as M.I.A. and Jay Sean have gone on to achieve mainstream success in the North American music industry, where they produced mainstream songs such as "Paper Planes" and "Down" that have charted highly on (and in the latter case, topped) the Billboard Hot 100.^[10]