Atari
Atari (/əˈtɑːri/) is a brand name that has been owned by several entities since its inception in 1972. It is currently owned by French company Atari SA (formerly Infogrames) through a subsidiary named Atari Interactive.[1][2][3] The original Atari, Inc., founded in Sunnyvale, California, USA in 1972 by Nolan Bushnell and Ted Dabney, was a pioneer in arcade games, home video game consoles, and home computers. The company's products, such as Pong and the Atari 2600, helped define the electronic entertainment industry from the 1970s to the mid-1980s.
This article is about the corporate brand. For other uses, see Atari (disambiguation).Product type
Atari SA (2001–present)
United States (Atari), France (Atari SA)
27 June 1972
- Atari (1972–1984)
- Atari Corporation (1984–1998)
- Atari Games (1984–1999)[a]
- Hasbro Interactive (1998–2001)
In 1984, as a result of the video game crash of 1983, the home console and computer divisions of the original Atari Inc. were sold off to Jack Tramiel's Tramel Technology Ltd., which then renamed itself to Atari Corporation.[4][5] Atari, Inc. was renamed Atari Games Inc.[6] Atari Games received the rights to use the logo and brand name with appended text "Games" on arcade games. The rights to Atari, Inc.'s game properties were shared between the two companies, with Atari Corporation receiving the trademarks and the home rights.[7] In 1996, Atari Corporation reverse-merged with disk-drive manufacturer JT Storage (JTS),[8] becoming a division within the company. In 1998, Hasbro Interactive acquired all Atari Corporation–related properties from JTS,[9] creating a new subsidiary, Atari Interactive.[10]
Infogrames Entertainment (IESA) bought Hasbro Interactive in 2001 and renamed it Infogrames Interactive, which intermittently published Atari-branded titles. In 2003, it renamed the division Atari Interactive. Another IESA division, Infogrames Inc.,[11] changed its name to Atari, Inc. the same year, licensing the Atari name and logo from its fellow subsidiary.[2][12][13] In 2008, IESA completed its acquisition of Atari, Inc.'s outstanding stock, making it a wholly owned subsidiary.[14] IESA renamed itself Atari SA in 2009. It sought bankruptcy protection under French law in January 2013.
As of 2023, the current Atari's focus is on "video games, consumer hardware, licensing and blockchain".[15]
History[edit]
Logotype[edit]
The name comes from the Japanese term atari, used while playing the ancient board game Go. The word atari means "to hit a target" in Japanese and is associated with good fortune; in Go, it indicates a situation where a player will be able to capture one or more stones of the opponent in the next move.[16]
The Atari logo was designed by George Opperman, who was Atari's first in-house graphic designer, and drawn by Evelyn Seto.[17] The design is known as "Fuji" for its resemblance to the Japanese mountain, although the logo's origins are unrelated to it. Opperman designed the logo intending for the silhouette to look like the letter A as in Atari and for its three "prongs" to resemble players and the midline of the "court" in the company's first hit game, Pong.[18]