Katana VentraIP

Cécred

Cécred is a privately held American hair care brand founded in 2024 by American singer-songwriter Beyoncé.[3][4][5] It is self-funded and made for all hair types.[6]

Company type

Private

Professional hair care

2024 (2024)

Beyoncé

Worldwide

Beyoncé

www.cecred.com

History[edit]

Background[edit]

Cécred was six years in the making before its 2024 launch.[7] The product development process included "robust" clinical, lab and salon trials.[2] Cécred only works with global labs that prioritize inclusive testing.[8]


In May 2023, Beyoncé shared an Instagram post of her tending to her natural hair[9] with a curling iron surrounded by unlabeled sample bottles.[10]

Katana VentraIP

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