CTV Television Network
The CTV Television Network, commonly known as CTV, is a Canadian English-language terrestrial television network. Launched in 1961 and acquired by BCE Inc. in 2000, CTV is Canada's largest privately owned television network and is now a division of the Bell Media subsidiary of BCE.[1] It is Canada's largest privately or commercially owned network consisting of 22 owned-and-operated stations nationwide and two privately owned affiliates, and has consistently been placed as Canada's top-rated network in total viewers and in key demographics since 2002, after several years trailing the rival Global Television Network in key markets.
For other uses of "CTV", see CTV (disambiguation).Type
Terrestrial television network
Canada
Canada (Available in parts of the Northern United States by cable or antenna)
9 Channel Nine Court, Agincourt, Scarborough, Toronto, Ontario, Canada
Wade Oosterman
President, Bell Media
Karine Moses
Senior Vice-President, Content Development and News
Wendy Freeman
Vice-President, CTV News
October 1, 1961
Canadian Television Network (CTN) (pre-launch name)
Bell Media also operates additional CTV-branded properties, including the 24-hour national cable news network CTV News Channel and the secondary CTV 2 television system.
There has never been an official full name corresponding to the initials "CTV"; prior to CTV's launch in 1961, it was given the proposed branding of "Canadian Television Network" (CTN). But that branding was dropped before the network's launch when the Canadian Broadcasting Corporation (CBC) objected to it, claiming exclusive rights to the term "Canadian".[2][3]
CTV stations[edit]
CTV owned-and-operated stations[edit]
As of mid-October 2005, all CTV-owned and operated stations have adopted a single on-air brand of "CTV", rather than use their official callsigns or channel numbers on-air (although some stations, most notably CIVT, promote their cable channel number). When further differentiation is needed, for example during regional programming, the city or region they serve (for example, "CTV Ottawa" or "CTV British Columbia") may be used as well. Under CRTC regulations, however, the callsign is still the station's legal name.
Note:
CTV's original logo (1961–1966)
Original version of CTV's geometrical shape logo (1966–1975)
The logo in use in the 1970s and 1980s added the colours, still in use today, to the shapes, with the letters being rounded and a white half-square representing a television picture tube (1975–1985)
The logo in use in the late 1980s adds three diagonal stripes to the geometrical shape logo (1985–1990)
The version in use from 1990 to 2018 drops any additional designs to the geometrical shape logo with letters being angled and tweaked. In 2004, the network added colour gradients to the shapes to create a 3D effect before brightening the shapes in 2011, although the plain version remained in use in print publications where the colour gradients could not be rendered.
The 2018 logo switched exclusively to a flat version, with brighter colours and refined letter shapes. (2018–present)
The network's original logo was an oval-shaped letter "C", the inside shaped like a television tube. Contained within the C were the initials "CTV". In 1966, colour programming was ushered in with a new logo, depicting a red circle containing the initial "C", a blue square with a "T", and a green inverted triangle with a "V".[23] This logo has been used, albeit with minor variations along the way ever since. In 1967, the letters "CTV" were rounded and easier to see, with the "base/TV" graphic added later. In 1975, the shapes were brightened.
In 1990, the letters "CTV" were angled and tweaked with any additional designs dropped from it. In 1998, CTV introduced a new "ribbons" identity which lasted until 2018 with various minor adjustments before then. Initially, CTV used the three coloured ribbons and shapes of its logo to represent its different divisions. In the network branding, the red ribbon and circle represented entertainment programming, the blue ribbon and square represented news programming, and the green ribbon and inverted triangle referred to sports programming. For a period, the identity featured bumper idents featuring CTV personalities manipulating the logo's shapes as physical objects. In 2004, the network added colour gradients to the shapes to create a 3D effect. The 3D shapes were then brightened in 2011.
On September 24, 2018, CTV introduced a new logo and branding elements with a flatter "digital" appearance, as well as a new promotional campaign, "Get into it".[54]