Cadbury Dairy Milk
Cadbury Dairy Milk is a British brand of milk chocolate manufactured by Cadbury. It was introduced in the United Kingdom in June 1905 and now consists of a number of products. Every product in the Dairy Milk line is made with exclusively milk chocolate. In 1928, Cadbury's introduced the "glass and a half" slogan to accompany the Dairy Milk chocolate bar, to advertise the bar's higher milk content.[1]
"Fruit and Nut" redirects here. For the 2009 Indian film, see Fruit and Nut (film).Product type
June 1905
Worldwide
The bar was developed by George Cadbury Jr, and by 1914 it had become the company's best-selling product.[2] A century on it has retained its position as a market leader in the UK where it was ranked the best-selling chocolate bar 2014.[3] It is manufactured and distributed by the Hershey Company in the United States under licence from Cadbury, with a recipe that differs from the UK version.[4] The chocolate is now available in many countries, including China, India, Sri Lanka, Pakistan, the Philippines, Indonesia, Kazakhstan and Bangladesh.
Ingredients and tastes for local markets[edit]
According to a 2007 report in The New York Times, a British bar contained (in order) milk, sugar, cocoa mass, cocoa butter, vegetable fat and emulsifiers, whilst the American version manufactured by Hershey started its list of ingredients with sugar. It also listed lactose, emulsifier soy lecithin, and "natural and artificial flavorings".[4] Cadbury supplied its chocolate crumb to Hershey, which then added cocoa butter during processing.[4] According to its spokesman, Cadbury tries to adapt the taste of the product to that which local consumers are accustomed, meaning it is more akin to a Hershey bar for the US market.[4]
There is a variation of taste between the UK Cadbury-produced products and the equivalents produced by Irish Cadbury; the same can be said for locally produced Cadbury products elsewhere in the world.
Advertising[edit]
Pre–2007 advertising[edit]
Cadbury's Fruit & Nut was advertised in a popular 1970s television advertisement that featured humourist Frank Muir singing "Everyone's a fruit and nutcase" to the tune of "Danse des mirlitons" from Tchaikovsky's ballet The Nutcracker.[23][24]
In Ireland, Cadbury Dairy Milk used the jingle "The Perfect Word For Chocolate" from 1986 to 1988. Between 1989 and 1996, the popular jingle "The Choice Is Yours The Taste Is Cadbury" with the slogan "Mysteries of Love" was a well-known advertisement.[25] The song "Show Me Heaven" was used in a 1996 advert, with the jingle "Tastes Like Heaven".
Grey imports[edit]
In 2015, Hershey's blocked imports of overseas-made Cadbury chocolate and other confectionery to the US that infringed on its trademark licensing in a settlement with a grey importer.[41] British Dairy Milk has been blind taste-tested as providing a creamier taste and texture, with the Hershey's-made chocolate reportedly leaving a less pleasing coating on the tongue and a somewhat stale aftertaste.[41]
Recalls[edit]
Cadbury was fined £1 million in July 2007 due to its products having been found to have been at risk of infection with salmonella (at a factory in Marlbrook, Herefordshire, England). It spent a further £30 million decontaminating the factory.[42]
On 14 September 2007, Cadbury Schweppes investigated a manufacturing error over allergy warnings, recalling for the second time in two years thousands of chocolate bars. A printing mistake at the Keynsham factory resulted in the omission of nut allergy labels from 250g Dairy Milk Double Chocolate bars.
The 2008 Chinese milk scandal affected Cadbury, when much of the Cadbury Dairy Milk manufactured in mainland China was tainted with melamine. Although it can be safely used in plastic manufacturing, melamine is toxic, particularly to infants.[43]
In 2003 worms were found in some of the chocolate bars in India.[44]
