Callaway Golf Company
Callaway, legally Topgolf Callaway Brands Corp., is an American global sports equipment manufacturing company that designs, manufactures, markets and sells golf equipment, more specifically clubs and balls, also including accessories such as bags, gloves, and caps. The company also produces clothing through its subsidiary "Callaway Apparel,” and golf shoes, through its "Cuater" subsidiary. In 2021, the company purchased Topgolf, and thus also operates a chain of golf-related amusement and events centers.
Formerly
Callaway Golf Company (1982–2022)
1982
Worldwide
Chip Brewer (CEO)
- Topgolf
- Golf Equipment
- Active Lifestyle
US$31 million (FY 2014)[2]
US$16 million (FY 2014)[2]
US$625 million (FY 2014)[3]
US$292 million (FY 2014)[3]
24,800 (December 2021)
Topgolf
Callaway Golf
Callaway Apparel
Cuater
TravisMathew
Toptracer
Odyssey
OGIO
Jack Wolfskin
World Golf Tour
The company sells its products through golf retailers and sporting goods retailers, through mass merchants, directly online, and through its pre-owned and trade-in services. Callaway markets its products in more than 70 countries worldwide. The company, based in Carlsbad, California, is the world's largest manufacturer of golf clubs.
In past years, Callaway marketed products under the "Toulon Design" and "Odyssey" putter brands, acquired in 1997,[4] as well as "Top Flite", "Strata" and "Ben Hogan" brands picked up following the bankruptcy of Spalding's former golf division in 2003.[5]
Financial[edit]
In February 1992, Callaway Golf went public on the New York Stock Exchange with a market capitalization of $250 million. By late 1997, it reached a market capitalization of over $3.0 billion.
Endorsements[edit]
Callaway has maintained endorsement deals with many professional golfers who play on the world's leading tours, including Jon Rahm, Xander Schauffele, Sam Burns, Chris Kirk, Akshay Bhatia, Min Woo Lee, Danny Willett and Francesco Molinari.
They have also had commercial relationships with some of the legends of the sport including Arnold Palmer and Annika Sörenstam, and celebrities such as Justin Timberlake and Stephen Curry.[22] After being endorsed by Callaway late in his career, Seve Ballesteros expressed his gratitude to Ely Callaway by giving him a vintage Rolex, one he had worn since he first signed with the watchmaker.[23]
Awards[edit]
On December 8, 2005, Callaway Golf received the 2005 Torch Award for Marketplace Ethics, from the San Diego Better Business Bureau.