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Campbell Soup Company

The Campbell Soup Company, doing business as Campbell's, is an American company, most closely associated with its flagship canned soup products; however through mergers and acquisitions, it has grown to become one of the largest processed food companies in the United States with a wide variety of products under its flagship Campbell's brand as well as other brands including Pepperidge Farm, Snyder's of Hanover, V8, and Swanson. With its namesake brand Campbell's produces soups and other canned foods, baked goods, beverages, and snacks. It is headquartered in Camden, New Jersey.[4]

Trade name

Campbell's

1869 (1869)

Mark Clouse (President & CEO) [1]

Increase US$8.691 billion (2020)[2]

Increase US$1.107 billion (2020)[2]

Increase US$1.628 billion (2020)[2]

Decrease US$12.372 billion (2020)[2]

Increase US$2.569 billion (2020)[2]

19,000[3] (2020)

The classic red-and-white can design used by many Campbell's branded products has become an American icon, and its use in pop art was typified by Andy Warhol's series of Campbell's Soup Cans prints.

Mmm Mmm Good (1935–present—their predominantly used slogan)

[39]

Give Me The Campbell Life (1969–75)

Soup Is Good Food (1975–c. 1982)

Never underestimate the power of soup! (1990s)

Possibilities (2005–2009)

So Many Many Reasons It's So Mmm Mmm Good (2009–2010)

It's Amazing What Soup Can Do! (2010–present)

[40]

Made for real, Real life (2015–present)

Health issues[edit]

Many canned soups, including Campbell's condensed and chunky varieties, contain relatively high quantities of sodium and thus are not desirable for those on low-sodium diets. However, Campbell's Chunky, Healthy Request and other soups, as well as their V-8 and Tomato juices, are claimed by Campbell's to contain reduced sodium levels.[41]


In fall 2007, Campbell's was awarded a Certificate of Excellence, for their efforts in lowering sodium levels, from Blood Pressure Canada.[42]


By autumn 2009, Campbell's claimed it had lowered the sodium content in 50% of its soups range.[43] In March 2010, this claim was challenged. ABC News reported that the low-sodium variety of Campbell soup in fact contains the same amount of sodium as the regular variety, and that Campbell's Healthy Request soup contains more fat than the regular variety.[44]


In December 2009, Consumer Reports found that major canned food companies including Campbell's Soup had tinned products which had bisphenol A (BPA) levels over 100 ppb in some cases;[45] the testing revealed that just one serving of canned food would exceed an expert's recommendation for daily exposure (0.2 micrograms per kg body weight per day).[45]


In July 2011, citing sinking sales, the company increased product salt content again.[46]

GMO[edit]

Throughout 2012, Campbell's contributed $500,000 to a $46 million political campaign known as "The Coalition Against The Costly Food Labeling Proposition, sponsored by Farmers and Food Producers"[47] This organization was set up to oppose a citizens' initiative, known as Proposition 37, demanding mandatory labeling of foods containing genetically modified ingredients sold in California.[48]


In January 2016, the company decided to support mandatory labeling and announced they would label their products that contained GMO additives.[49]

Broth

TV dinners and frozen meals (made by Pinnacle Foods under license)

Canned chicken

- world headquarters, non-manufacturing.

Camden, New Jersey

: Opened 1978[51]

Maxton, North Carolina

Napoleon, Ohio

Paris, Texas

Milwaukee, Wisconsin

Everett, Washington

West Sacramento, California

Tualatin, Oregon

East Rancho Dominguez, California

Rancho Cucamonga, California

Recalls[edit]

2010[edit]

On June 22, 2010, Campbell's "SpaghettiOs and Meatballs" product was recalled after a Texas firm found possible traces of underprocessed meat in the product.[54]

Cream of mushroom soup

Green bean casserole

List of food companies

Collins, Douglas (1994). America's Favorite Food: The Story of Campbell Soup Company. ISBN 0-8109-2592-3.

Harry N. Abrams, Inc.

Shea, Martha Esposito, and Mathis, Mike (2002). Images of America: Campbell Soup Company. . ISBN 0-7385-1058-0.

Arcadia Publishing

Sidorick, Daniel (2009). Condensed Capitalism: Campbell Soup and the Pursuit of Cheap Production in the Twentieth Century. . ISBN 0-8014-4726-7.

Cornell University Press

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Official website

Bloomberg