
Canadian Tire money
Canadian Tire money, officially Canadian Tire 'money'[1][2] or CTM, is a loyalty program operated by the Canadian retail chain Canadian Tire Corporation (CTC). It consists of both paper coupons introduced in 1958 and used in Canadian Tire stores as scrip, and since 2012 in a digital form introduced as Canadian Tire Money Advantage, rebranded in 2018 as Triangle Rewards. Both forms of the loyalty program remain current as of December 2022. Canadian Tire Money has been noted as the most successful loyalty program in Canadian retail history.[3]
argent Canadian Tire (French)
$
5¢, 10¢, 25¢, 50¢, $1 & $2
$1
Canadian Tire customers and other businesses in Canada
Canadian Tire
Royal Canadian Mint (1 Dollar coin only)
Canadian Tire Money is denominated in Canadian dollars. It is earned based on the pre-tax amount of a purchase, excluding labour and shop supplies costs. The initial rate earned was 5% of the eligible purchase price, but it was lowered to 3%, then to 1.4% and now is 0.4%.
When used to pay for merchandise, CTM is considered to be a cash equivalent and may be used to pay for any part of a purchase, including sales taxes. CTM cannot be exchanged for real Canadian currency.
Coins[edit]
On December 2, 2009, as part of an advertised deal, Canadian Tire had handed out the first Canadian Tire coin, redeemable with the purchase of at least $40 of merchandise. Another similar deal followed in 2010 (coinciding with the 2010 Olympic Winter Games), with a three-coin winter collection. The coins can be spent in the same manner as conventional CTM.
Electronic Canadian Tire money[edit]
A digital version of Canadian Tire Money was introduced in 2012 as Canadian Tire Money Advantage, which was earned by presenting a loyalty card.[11] This was expanded in 2014 to holders of the Options credit card issued by Canadian Tire Financial Services (CTFS).[12]
In April 2018, Canadian Tire Money Advantage program was replaced with the Triangle Rewards loyalty program for the earning of digital Canadian Tire Money ("eCTM").[13] The Triangle Rewards program expanded the earning and redemption of eCTM from Canadian Tire stores to the rest of Canadian Tire Corporation's family of stores, including Mark's, Sport Chek, Sports Experts, PartSource, and the Canadian operations of Party City.
Unlike with paper Canadian Tire money, eCTM can be earned on purchases paid for with a credit card. Extra eCTMs is earned when paying with a Triangle credit card issued by CTFS.