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Canadian Tire money

Canadian Tire money, officially Canadian Tire 'money'[1][2] or CTM, is a loyalty program operated by the Canadian retail chain Canadian Tire Corporation (CTC). It consists of both paper coupons introduced in 1958 and used in Canadian Tire stores as scrip, and since 2012 in a digital form introduced as Canadian Tire Money Advantage, rebranded in 2018 as Triangle Rewards. Both forms of the loyalty program remain current as of December 2022. Canadian Tire Money has been noted as the most successful loyalty program in Canadian retail history.[3]

argent Canadian Tire (French)

$

5¢, 10¢, 25¢, 50¢, $1 & $2

$1

Canadian Tire customers and other businesses in Canada

Canadian Tire

Royal Canadian Mint (1 Dollar coin only)

Canadian Tire Money is denominated in Canadian dollars. It is earned based on the pre-tax amount of a purchase, excluding labour and shop supplies costs. The initial rate earned was 5% of the eligible purchase price, but it was lowered to 3%, then to 1.4% and now is 0.4%.


When used to pay for merchandise, CTM is considered to be a cash equivalent and may be used to pay for any part of a purchase, including sales taxes. CTM cannot be exchanged for real Canadian currency.

In late 2004 in , New Brunswick, several customers at a Canadian Imperial Bank of Commerce ATM were dispensed a total of 11 bills of Canadian Tire money instead of real bills. They were compensated by the bank.[8]

Moncton

Culturally, Canadian Tire money is sometimes referred to by comedians: perhaps as a national version of "Monopoly money", perhaps invoking a pejorative comparison of the value of Canadian dollars against U.S. dollars, or perhaps as a misunderstood exotic element of Canadian society (e.g. 's comedic reference to the person depicted on the bill as "our king"). In the 2009 Trailer Park Boys movie Countdown to Liquor Day, Jim Lahey offers Julian $700 in Canadian Tire money for his trailer.

Ron James

In the mid-1990s, a man in Germany was caught with up to $11 million in counterfeit Canadian Tire money. It was recovered before he left for Canada to redeem it.

[9]

In 2012, musician funded his album Paper Nickels partially through a fundraising campaign inviting fans to donate their unused Canadian Tire money.[10]

Corin Raymond

Coins[edit]

On December 2, 2009, as part of an advertised deal, Canadian Tire had handed out the first Canadian Tire coin, redeemable with the purchase of at least $40 of merchandise. Another similar deal followed in 2010 (coinciding with the 2010 Olympic Winter Games), with a three-coin winter collection. The coins can be spent in the same manner as conventional CTM.

Electronic Canadian Tire money[edit]

A digital version of Canadian Tire Money was introduced in 2012 as Canadian Tire Money Advantage, which was earned by presenting a loyalty card.[11] This was expanded in 2014 to holders of the Options credit card issued by Canadian Tire Financial Services (CTFS).[12]


In April 2018, Canadian Tire Money Advantage program was replaced with the Triangle Rewards loyalty program for the earning of digital Canadian Tire Money ("eCTM").[13] The Triangle Rewards program expanded the earning and redemption of eCTM from Canadian Tire stores to the rest of Canadian Tire Corporation's family of stores, including Mark's, Sport Chek, Sports Experts, PartSource, and the Canadian operations of Party City.


Unlike with paper Canadian Tire money, eCTM can be earned on purchases paid for with a credit card. Extra eCTMs is earned when paying with a Triangle credit card issued by CTFS.

Canadian Tire Bank

Loyalty program

Numismatics

Banknote

Company scrip

— History, on the Canadian Tire website.

Canadian Tire 'Money' - Select 1958 expand dash symbol