Dash (boutique)
Dash was a boutique clothing and accessory chain founded in 2006 by sisters Kim Kardashian, Kourtney Kardashian, and Khloé Kardashian. The boutique had three locations; Los Angeles, New York City, and Miami. In December 2016, the New York City location was closed. In April 2018, the two remaining locations closed, and the company became defunct after 11 years of operation.[1]
Company type
Fashion
June 2006
Calabasas, California, United States
2018; 5 years ago
2 stores (2016)
Archived official website at the Wayback Machine (archive index)
Closure[edit]
In April 2018, Kim Kardashian announced the closure of all Dash stores via a statement on her website. She furthermore explained the reasoning behind the closure stating that she and her sisters have all grown individually and have their own brands to focus on, along with being mothers.[1]
Television series[edit]
The television series entitled Dash Dolls premiered on the E! cable network, on September 20, 2015. The reality series "follow[s] the lives of the Kardashian sisters' Dash employees as they navigate life in Hollywood while representing the Kardashian store."[10]