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Deep Reverence

"Deep Reverence" is a song by American rapper Big Sean featuring American rapper Nipsey Hussle. It was released on August 25, 2020, as the lead single from Sean's fifth studio album Detroit 2 (2020). Produced by Hit-Boy and G. Ry, the song finds Sean and Nipsey rapping about their pressures and struggles in life, and working hard to earn respect.[1] The song received a nomination for Best Rap Performance at the 63rd Annual Grammy Awards.[2]

"Deep Reverence"

August 25, 2020

3:51

Background[edit]

The song was previewed in March 2020 by Hit-Boy during his Verzuz battle with Canadian record producer Boi-1da. On August 24, 2020, it was announced by Big Sean while he responded to a fan,[3] and released hours later.[4]

Composition[edit]

In the first verse of the song, Nipsey Hussle describes his upbringing in a neighborhood of members of the Crips gang.[5] In the second verse, Big Sean raps about how he ended his feud with Kendrick Lamar after Hussle was murdered: "After what happened to Nipsey I reached out to Kendrick / There wasn't even no real issues there to begin with / Lack of communication and wrong information from people fueled by the ego it's like mixing flames with diesel".[6][7] Sean also reveals that he suffered a miscarriage with his partner, American singer Jhené Aiko,[8][9] and addresses dealing with anxiety.[10]

Music video[edit]

The official music video for the song was released on March 5, 2021.[11] Directed by Sergio, it features a painting of Nipsey Hussle placed throughout Los Angeles. Sean rides around the city with American rappers Snoop Dogg and Dom Kennedy,[12][13] and raps on a basketball court and in front of a wall, both of which have large murals of Hussle.[13] Several days after the release of the video, Sean shared some behind-the-scenes clips and images on Instagram.[14]