Katana VentraIP

Disney Consumer Products

Disney Consumer Products, Inc. is the retailing and licensing subsidiary of the Disney Experiences segment of The Walt Disney Company. Previously, Consumer Products was a segment of Disney until 2016, then a unit of Disney Consumer Products and Interactive Media (2016–2018).

Company type

Subsidiary

Merchandising

Character Merchandising Division

1929 (1929)[1]

Burbank, California[1]
,
United States

Worldwide

Tasia Filippatos (president)

Textiles, apparel and luxury goods[1]

Licensing

Disney Experiences

Global Products
Disney Retail

disneyconnect.com/dpep/consumer-products/

Since the 2000s, Disney Consumer Products has consistently been the most profitable merchandise licensor in the world,[2] generating billions more in retail sales than its main competitors (Warner Bros. Consumer Products, Universal Brand Development, and Paramount Consumer Products).


Its five main brands include Disney,[a] Pixar,[b] Marvel, Star Wars,[c] and National Geographic. Other important brands include Disney Parks,[d] Lucasfilm, and 20th Century.[e][3]

Company type

Subsidiary[48]

  • Merchandising
  • Publishing
  • Video Games

Disney Consumer Products
Disney Interactive

March 25, 2015 (2015-03-25)[48]

March 14, 2018 (2018-03-14)

Merged with Walt Disney Parks and Resorts

Disney Parks, Experiences and Products

Burbank, California[1]
,
United States

James Pitaro
(chairman)[49]

Books

  • Digital content
  • Video games

Licensing

The Walt Disney Company

  • Disney Licensing
  • Disney Retail
  • DCPI Games & Apps
  • DCPI Publishing and Digital Media

dcpi.disney.com

Disney Catalog

[63]

Walt Disney Gallery (Spring 1997-), a twice-a-year collectibles catalog, which has also been sent to Lenox Mint, Danbury Mint and Franklin Mint catalog lists. By June 1, 1998, its circulation was 2.5 million copies per year and generating $6 million in annual sales.

[63]

Disney Kids (by July 1998-), sent to parents twice a year in August focusing on back-to-school and in September focusing on Halloween costumes. By June 1, 1998, its circulation was 1.3 million copies per year and generating $3 million in annual sales.

[63]

disneystore.com, formerly disneyshopping.com

[70]

Pooh's Corner (1997-), for fans of the . By June 1, 1998, its circulation was 4 million copies per year and generating $6 million in annual sales.[63]

bear character

Playclothes (sold by 12/1996)

[63]

Childcraft (April 1988-May 1997), a line of educational products[67]

[64]