eWorld
eWorld was an online service operated by Apple Inc. between June 1994 and March 1996. The services included email (eMail Center), news, software installs and a bulletin board system (Community Center). Users of eWorld were often referred to as "ePeople." [1]
Based on a similar service from America Online, eWorld was expensive compared to other services and not well marketed, and failed to attract a high number of subscribers. The service was only available on Apple's Macintosh and Apple IIGS and had limited support on the Newton MessagePad handheld devices, though a PC version had been planned.
Demise[edit]
The service cost $8.95 per month, which included two free night-time or weekend hours. Subsequent hours were $4.95 with weekday hours (6 am–6 pm) costing $7.95. Apple kept the price high originally to keep the demand moderated but never dropped the price when the demand did not materialize. After the first year of service eWorld had 90,000 subscribers. In 1995, limited Internet service was made available,[6] and as of September 1995 the service had 115,000 subscribers, compared to 3.5 million subscribers of AOL (including one million outside the United States).
Apple's marketing and promotion efforts were at best indifferent. The service was only available on the Macintosh, along with e-mail and system update support on the Newton handheld. Apple was in a challenging financial position at the time and CEO Michael Spindler told the Online Services Group that significant marketing for the service could not be provided so eWorld shipped on new Macs with only an icon on the desktop and a brochure in the box. There was also little if anything in the way of media marketing for the service. The promised Windows version of eWorld was not launched following a decision by Apple's senior management to position eWorld as a unique service for Macintosh owners.
Apple's management decided that the product was doomed to fail in a market where AOL had such a commanding lead. The company was also cutting costs. In June 1995, the company had over $1 billion in backorders and posted a $68 million loss in the fourth quarter of 1995. In January 1996, Spindler was asked to resign as CEO, replaced by former CEO of National Semiconductor Gil Amelio. Several products and projects were scrapped in an effort to put the company back into the black.
On March 31, 1996, at 12:01 am Pacific Time, the service was officially shut down. Remaining eWorld subscribers were offered incentives to switch to AOL, which had already been hosting Macintosh-oriented content within the Mac Forums of its Computing Channel. The eWorld/AppleLink technical support archives moved to Apple's website. When the Online Services Group was disbanded, many of its members left Apple. Peter Friedman eventually formed chat community website TalkCity with Chris Christensen and Jenna Woodul. Scott Converse became a senior executive at Paramount Pictures Digital Entertainment Division. James Isaacs joined Danger Inc. (acquired by Microsoft in 2008). Richard Gingras and Jonathan Rosenberg joined the newly formed broadband access venture @Home Network.[7]
As of February 2024, 28 years after its discontinuation, attempting to access the eWorld.com website still automatically redirects to the apple.com homepage.[8]