Katana VentraIP

False advertising

False advertising is the act of publishing, transmitting, or otherwise publicly circulating an advertisement containing a false claim, or statement, made intentionally (or recklessly) to promote the sale of property, goods, or services.[3] A false advertisement can be classified as deceptive if the advertiser deliberately misleads the consumer, rather than making an unintentional mistake. A number of governments use regulations to limit false advertising.

This article is about misleading content in advertisements. For other uses, see False advertising (disambiguation).

Using a "tick panel" above a , with a large, bold font and brighter colors[18]

nutritional label

Highlighting one healthy ingredient on the front of a package with a large check mark (a "tick") next to it

[18]

Using words like healthy and natural, which are regarded as : words contradicting claims which follow them[19][20]

weasel claims

Using words like helps on product labels, which may mislead consumers into thinking a product will help[21]

[18]

Reasonable time frame, reasonable quantities: Businesses must supply publicized merchandise or services at the promoted cost for a sensible (or expressed) time frame and in sensible (or expressed) amounts.

Qualifying statements: Qualifying statements such as "in store and online now" could still leave a business open to charges of bait advertising if sensible amounts of the publicized item are not available.

[42]

Advertising deadlines: When advertising products or prices which are available for a limited time, the deadline (or expiration) should be made clear to consumers.

: When (through no fault of its own) a business cannot supply merchandise or service as promoted, it should provide the product (or service) as soon as it becomes available.

Rain checks

Online claims: If a company operates primarily on the Internet, it must keep its website updated to avoid misleading customers.

[43]

Neurological deception[edit]

Mirror neurons[edit]

Mirror neurons are found in several sections of the human brain.[47] They are responsible for mirroring a behavior (or movement) seen in others. In marketing, mirror neurons have been used to stimulate consumers to do what those in advertisements do.

Contrary to the requirements of professional diligence

False or deceptive practice in relation to a specific list of key factors

Omission of material information (unclear or untimely information)

Aggressive practice by harassment, coercion or undue influence

Media related to False advertising at Wikimedia Commons

Consumers International

International Consumer Protection and Enforcement Network (ICPEN)

TINA.org (truthinadvertising.org)