The service originally launched as a joint venture between Sony Pictures Television and The Walt Disney Company,[2] but it was sold in 2014 to Vubiquity.[3]
HMVon-demand[edit]
In November 2011, HMV Group partnered with FilmFlex to launch the online video on-demand service HMVon-demand.[1] The online service offers content available on a rental basis for consumers to stream or download to view offline, with other models planned including download-to-own and cloud-based locker services. FilmFlex manage all digital rights and security on behalf of HMV and are responsible for the website build and platform operation; content management; billing and customer service as well as on-site promotion. HMV initially promoted the service with a soft launch through its hmv.com store, with the main launch activity beginning in January 2012.
EE film[edit]
On 30 October 2011, FilmFlex launched the EE Film store together with EE, to coincide with the launch of its 4G service.[10] The service is a combined cinema ticketing, listings, trailers and film download platform, which is also available via computers and features pause and play functionality, allowing viewers to start watching on one device and finish on another.