Fishsticks (South Park)
"Fishsticks" is the fifth episode of the thirteenth season of the American animated television series South Park. The 186th overall episode of the series, it was originally broadcast on Comedy Central in the United States on April 8, 2009. In the episode, Jimmy writes a joke that becomes a national sensation, and Cartman tries to steal the credit while rapper Kanye West, believing himself to be a "genius", becomes frustrated due to his failure to understand the joke.
"Gay fish" redirects here. For fish known to display homosexual behaviors, see List of animals displaying homosexual behavior § Fish."Fishsticks"
The episode was written and directed by series co-creator Trey Parker, and was rated TV-MA L in the United States. The episode was conceived from a joke among Parker and fellow co-creator Matt Stone about a fish dressed as motorcycle daredevil Evel Knievel, which eventually turned into a joke about Kanye West not understanding a joke about why liking fishsticks made him a gay fish. The way Cartman tries to steal credit for the joke was inspired by real people Parker and Stone have worked with in the television business.
Parker provided the voice of West in the episode and during the song "Gay Fish", a parody of West's song "Heartless". "Fishsticks" received largely positive reviews, and generated a great deal of media attention when West wrote in a blog that the episode hurt his feelings, although he said it was funny and admitted that he needed to work on his ego problem. The episode also spoofed comedian Carlos Mencia, who praised the episode after it was broadcast.
According to Nielsen Media Research, "Fishsticks" was watched by more than 3.1 million households in its original broadcast, making it the most-watched Comedy Central production of the week. The episode received even further attention after West famously interrupted Taylor Swift during her acceptance speech at the September 2009 MTV Video Music Awards, after which Comedy Central reaired the episode four times back-to-back. "Fishsticks" was released on DVD and Blu-ray along with the rest of the thirteenth season on March 16, 2010.
Production[edit]
"Fishsticks" was written and directed by series co-creator Trey Parker. The concept for "Fishsticks" began when Parker, fellow co-creator Matt Stone, and actor Bill Hader attended a writers' retreat in Seattle, Washington and they visited a body of water where they could watch salmon jump. They started joking about a salmon wearing an outfit like the motorcycle daredevil Evel Knievel, which eventually reminded them of the music video for rapper Kanye West's song "Touch the Sky", in which West himself dresses like Knievel.[3][4] This led to them picturing a scene with West on a news program, angrily denying reports that he is a fish, shouting "No, I am not a salmon!"[3] During a four-hour ride in a car, Stone and Parker discussed the joke further, and eventually thought of the "fishsticks" joke that featured prominently in the final episode. The duo said they found it hilarious and told variations of the joke back and forth to each other for the rest of the ride. Stone said, "The van driver we hired was just so bummed because we just kept talking about fishsticks, 'You're a gay fish', over and over. We thought it was so funny, and just the fact that he didn't get it."[4]
Although the joke originally stemmed from Evel Knievel and not Kanye West, Parker and Stone said they realized West would probably be extremely humorless about the joke and not understand it, so they decided the episode should revolve mostly around him. After coming up with the idea, Parker and Stone waited a long time before they finally wrote the script because, Stone said, "It just seemed too dumb. Are we really going to do a whole episode about this?".[4] Stone said the jokes about Carlos Mencia were "just a complete afterthought" that came about during the writing process. During one scene in "Fishsticks", Cartman steals credit from Jimmy for a joke he did not write. This was inspired by people Parker and Stone have worked with in the television business who were present for discussions the duo had, then later claimed credit for the idea even though they had nothing to do with it. Stone said, "They truly believe they did it. That's the really sinister part. It's not where they're trying to steal part of the glory. ... They actually fully believe that they came up with it".[4]
Parker provided the voice of West, both in the episode and in "Gay Fish", a full-length song featured at the end of the episode about West's realization that he actually is a gay fish.[5] Parker used a large amount of Auto-Tune pitch audio processing, which he had never used before. Parker said he eventually discovered he had to sing off-key on purpose in order to get the desired effect. Parker said, "You had to be a bad singer in order for that thing to actually sound the way it does".[3] The day after "Fishsticks" was broadcast, the full two-and-a-half minute version of the Kanye West spoof, "Gay Fish", was made available for download on South Park Studios, the official South Park website. The site also featured T-shirts and hooded sweatshirts based on the episode. One featured Jimmy asking, "Do you like fishsticks?".[6] The other features text from Kanye West's whiteboard in the episode: "Fishsticks + Me = Gayfish".[7]
Home release[edit]
"Fishsticks", along with the thirteen other episodes from South Park's thirteenth season, were released on a three-disc DVD set and two-disc Blu-ray set in the United States on March 16, 2010. The sets included brief audio commentaries by Parker and Stone for each episode,[33] a collection of deleted scenes, and a special mini-feature Inside Xbox: A Behind-the-Scenes Tour of South Park Studios, which discussed the process behind animating the show with Inside Xbox host Major Nelson.[34]