French Toast Crunch
French Toast Crunch is a breakfast cereal launched in the mid-1990s, flavored to taste like French toast, by the General Mills company. The cereal pieces originally looked like mini slices of French toast, but General Mills changed the cereal to a style similar in appearance to Cinnamon Toast Crunch; a thin, wavy square sprinkled with cinnamon and sugar flavoring. General Mills later reintroduced the original design.
Not to be confused with Cinnamon Toast Crunch, a similar cereal.Product type
1996 (first run)
December 5, 2014 (reintroduction)
2006 (first run)
In 2006, General Mills discontinued French Toast Crunch in the United States. Popular demand led General Mills to reintroduce the product on December 5, 2014.[1]
During this time, French Toast Crunch was, and still is, produced and marketed in Canada as "French Toast Crunch" and "Croque pain doré." Canadian French Toast Crunch is made in the original recipe and form (mini French toast).[2]