George H. W. Bush 1992 presidential campaign
The 1992 presidential campaign of George H. W. Bush was an unsuccessful re-election campaign for 1992 United States presidential election by incumbent president George H. W. Bush, who had taken office on January 20, 1989.[3] Bush and incumbent vice president Dan Quayle were defeated by Democratic presidential nominee Bill Clinton and vice presidential nominee Al Gore.[4] Bush, a Republican president and former vice president under Ronald Reagan, launched his presidential bid on October 11, 1991 and secured nomination for his re-election on August 20, 1992. He was challenged in the Republican primaries by former White House Communications Director Pat Buchanan, who received less than one percent of the delegates in the Republican National Convention.[5]
See also: George H. W. Bush 1980 presidential campaign and George H. W. Bush 1988 presidential campaignGeorge H. W. Bush for President 1992
George H. W. Bush
41st President of the United States
(1989–1993)
Dan Quayle
44th Vice President of the United States
(1989–1993)
Announced: October 11, 1991
Presumptive nominee: May 5, 1992
Official nominee: August 20, 1992
Lost election: November 3, 1992
Left office: January 20, 1993
- James Baker (campaign manager)
- Fred Malek (campaign manager)
- Robert Mosbacher (fundraiser)
- Robert Teeter (pollster)
US$101,936,902[1]
Don't Change the Team in the Middle of the Stream[2]
With a coalition victory in the Persian Gulf War and high approval ratings, Bush's re-election initially looked likely; however, he was criticized by many conservatives for breaking his pledge of never raising taxes.[6] He felt the economy would be the deciding factor in the election and could even overshadow the success of Operation Desert Storm. Early counting of ballots in the New Hampshire primary favored Buchanan,[7] but the final results gave a victory to Bush.[8] It was a strong showing by Buchanan, as his score nearly matched Eugene McCarthy's protest vote against Lyndon B. Johnson in 1968.[9] During the convention, it was speculated that Bush might drop Quayle from the ticket due to his relatively low polling performance,[10] but Bush was unwilling, asserting that removing his 1988 choice from the 1992 ticket would be an implicit admission that choosing Quayle had been a mistake.[10]
Meanwhile, Democrats nominated Bill Clinton, the governor of Arkansas as their presidential nominee, with Al Gore, a senator from Tennessee, as his running mate.[11] Texas billionaire Ross Perot ran as an independent candidate; at one point Perot had a clear lead over the major-party candidates in the polls.[12] During the campaign, Bush emphasized his foreign policy success, but as the economy went into a recession, his popularity fell. He conducted a whistle stop tour on a train named Spirit of America and participated in a series of three presidential debates.[13] Clinton won the election, taking 43 percent of the popular vote and 370 electoral votes, while Bush won 37.5 percent of the popular vote and 168 electoral votes. Perot won 19% of the popular vote, one of the highest totals for a third-party candidate in U.S. history, but no electoral votes.[14] Bush left office with a 56% approval rating and 37% disapproval rating.[15]
Campaign[edit]
August[edit]
On August 23, while addressing a rally at Lakeland, Florida, Quayle claimed that Bush planned to reduce taxes and spending to create new jobs.[100] Quayle proposed an entitlement program which included medicare, medicaid and guaranteed loans.[100] Bush campaigned extensively for the election. Just a week after the convention, he addressed a rally in Cincinnati, Ohio, where he criticized Clinton's health care plan and said it would lead to a new health care tax on those who can least afford it.[101] He argued that even with Clinton as governor of Arkansas for 12 years, one in four lacked health insurance.[102] He said the real price of the Clinton program was arguably at least three times higher than admitted,[103] and referred to it as an "economic fantasy".[104]
The Bush campaign denounced Clinton for avoiding military service in Vietnam.[105] During speeches, Bush focused on his idea of letting parents, not government, choose their children's schools, whether public, private or religious.[106] He raised issues about equivocation in statements made by Governor Clinton.[107] According to the Center for Media and Public Affairs, 96% of evening news coverage throughout August focused on economic weakness and shortcomings.[108] Political scientist Everett Carll Ladd later wrote "that the negative coverage distorted a complex picture with many positive as well as negative features", leading to reduce in Bush's polling numbers.[108]