Grammy Award for Best Concept Music Video
The Grammy Award for Best Concept Music Video was an award that was presented to recording artists at the 30th Grammy Awards in 1988, and the 31st Grammy Awards in 1989, for quality, concept music videos. The Grammy Awards (Grammys) is an annual ceremony that was established in 1958 and was originally called the Gramophone Awards;[1] awards are presented by the National Academy of Recording Arts and Sciences of the United States to "honor artistic achievement, technical proficiency and overall excellence in the recording industry, without regard to album sales or chart position".[2]
Grammy Award for Best Concept Music Video
Beginning in 1982, the academy began to honor quality music videos with the Video of the Year category, which was discontinued with the establishment of the MTV Video Music Awards in 1984 and was replaced with two awards; Best Video, Short Form and Best Video Album. Criteria changes for the 1988 and 1989 ceremonies resulted in the Best Concept Music Video award being presented alongside the award for Best Performance Music Video. Best Concept Music Video award recipients were the English rock band Genesis for "Land of Confusion" and the American singer "Weird Al" Yankovic for "Fat". The academy returned to the previous format in 1990, though the categories are now known as Best Short Form Music Video and Best Long Form Music Video.
Background[edit]
The National Academy of Recording Arts and Sciences began to honor quality music videos with the Grammy Award for Video of the Year category in 1982. The first two award recipients were former member of The Monkees Michael Nesmith for the hour-long video Elephant Parts (also known as Michael Nesmith in Elephant Parts) and Olivia Newton-John for Olivia Physical.[3][4] The Video of the Year category was discontinued in 1984 when MTV established the MTV Video Music Awards[5] whose top award is also presented for Video of the Year.[6] For the 26th Grammy Awards the academy replaced the category with awards for Best Video, Short Form, and Best Video Album. For the awards held in 1988 and 1989, the criteria changed and awards for the categories Best Concept Music Video, and Best Performance Music Video were presented. The academy returned to the previous format in 1990, though the categories were renamed Best Music Video, Short Form, and Best Music Video, Long Form.[5] In 1998, the categories were retitled Best Short Form Music Video, and Best Long Form Music Video, respectively.