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Grassroots

A grassroots movement is one that uses the people in a given district, region or community as the basis for a political or economic movement.[1] Grassroots movements and organizations use collective action from the local level to implement change at the local, regional, national, or international levels. Grassroots movements are associated with bottom-up, rather than top-down decision-making, and are sometimes considered more natural or spontaneous than more traditional power structures.[2]

For other uses, see Grass roots (disambiguation).

Grassroots movements, using self-organization, encourage community members to contribute by taking responsibility and action for their community.[3] Grassroots movements utilize a variety of strategies from fundraising and registering voters, to simply encouraging political conversation. Goals of specific movements vary and change, but the movements are consistent in their focus on increasing mass participation in politics.[4] These political movements may begin as small and at the local level, but grassroots politics as Cornel West contends are necessary in shaping progressive politics as they bring public attention to regional political concerns.[5]


The idea of grassroots is often conflated with participatory democracy. The Port Huron Statement, a manifesto seeking a more democratic society, says that to create a more equitable society, "the grass roots of American Society" need to be the basis of civil rights and economic reform movements.[6] The terms can be distinguished in that grassroots often refers to a specific movement or organization, whereas participatory democracy refers to the larger system of governance.[7]

History[edit]

The earliest origins of "grass roots" as a political metaphor are obscure. In the United States, an early use of the phrase "grassroots and boots" was thought to have been coined by Senator Albert Jeremiah Beveridge of Indiana, who said of the Progressive Party in 1912, "This party has come from the grass roots. It has grown from the soil of people's hard necessities".[8]


In a 1907 newspaper article about Ed Perry, vice-chairman of the Oklahoma state committee, the phrase was used as follows: "In regard to his political views Mr. Perry has issued the following terse platform: 'I am for a square deal, grass root representation, for keeping close to the people, against ring rule and for fair treatment.'"[9] A 1904 news article on a campaign for possible Theodore Roosevelt running mate Eli Torrance quotes a Kansas political organizer as saying: "Roosevelt and Torrance clubs will be organized in every locality. We will begin at the grass roots".[10]


Since the early 1900s, grassroots movements have been widespread both in the United States and in other countries. Major examples include parts of the American Civil Rights Movement of the 1950s and 1960s, Brazil's land equity movement of the 1970s and beyond, the Chinese rural democracy movement of the 1980s and the German peace movement of the 1980s.


A particular instantiation of grassroots politics in the American Civil Rights Movement was the 1951 case of William Van Til working on the integration of the Nashville Public Schools. Van Til worked to create a grassroots movement focused on discussing race relations at the local level. To that end, he founded the Nashville Community Relations Conference, which brought together leaders from various communities in Nashville to discuss the possibility of integration. In response to his attempts to network with leadership in the black community, residents of Nashville responded with violence and scare tactics. However, Van Til was still able to bring blacks and whites together to discuss the potential for changing race relations, and he was ultimately instrumental in integrating the Peabody College of Education in Nashville. Furthermore, the desegregation plan proposed by Van Til's Conference was implemented by Nashville schools in 1957. This movement is characterized as grassroots because it focused on changing a norm at the local level using local power. Van Til worked with local organizations to foster political dialogue and was ultimately successful.


The Brazilian Landless Workers Movement (MST) was founded in the 1970s and has grown into an international organization. The MST focused on organizing young farmers and their children in fighting for a variety of rights, most notably the right to access land. The movement sought organic leaders and used strategies of direct action such as land occupations. It largely maintained autonomy from the Brazilian government. The MST traces its roots to discontent arising from large land inequalities in Brazil in the 1960s. Such discontent gained traction, particularly after Brazil became a democracy in 1985. The movement focused especially on occupying land that was considered unproductive, thus showing that it was seeking overall social benefit. In the 1990s the influence of the MST grew tremendously following two mass killings of protestors. Successful protests were those in which the families of those occupying properties receiving plots of land. Although the grassroots efforts of the MST were successful in Brazil when they were tried by the South African Landless People's Movement (LPM) in 2001 they were not nearly as successful. Land occupations in South Africa were politically contentious and did not achieve the positive results seen by the MST.[11]


The National People's Congress was a grassroots democratic reform movement that came out of the existing Chinese government in 1987. It encouraged grassroots elections in villages all around China with the express purpose of bringing democracy to the local level of government. Reforms took the form of self-governing village committees that were elected in a competitive, democratic process. Xu Wang from Princeton University called the Congress mutually empowering for the state and the peasantry in that the state was given a renewed level of legitimacy by the democratic reforms and the peasantry was given far more political power. This manifested itself in increased voting rate, particularly for the poor, and increased levels of political awareness according to Wang's research. One example of the increased accountability from the new institutions was a province in which villagers gave 99,000 suggestions to the local government. Ultimately, 78,000 of these were adopted indicating a high rate of governmental responsiveness. This movement is considered grassroots because it focuses on systematically empowering the people. This focus manifested itself in the democratic institutions that focused on engaging the poor and in reform efforts that sought to make the government more responsive to the will of the people.[12]


Another instance of a historical grassroots movement was the 1980s German peace movement. The movement traces its roots to the 1950s movement opposing nuclear armament or the "Ban the Bomb" Movement. In the 1980s, the movement became far bigger. In 1981, 800 organizations pushed the government to reduce the military size. The push culminated in a protest by 300,000 people in the German capital Bonn. The movement was successful in producing a grassroots organization, the Coordination Committee, which directed the efforts of the peace movements in the following years. The committee ultimately failed to decrease the size of the German military, but it laid the groundwork for protests of the Iraq war in the 2000s. Further, the movement started public dialogue about policy directed at peace and security. Like the Civil Rights Movement, the German Peace movement is considered grassroots because it focused on political change starting at the local level.[13]


Another example of grassroots in the 1980s was the Citizens Clearinghouse for Natural Waste, an organization that united communities and various grassroots groups in America in support of more environmentally friendly methods of dealing with natural waste. The movement focused especially on African American communities and other minorities. It sought to bring awareness to those communities and alter the focus from moving problematic waste to changing the system that produced such waste. The movement is considered grassroots because it utilized strategies that derived their power from the affected communities. For example, in North Carolina, African American communities lay down in front of dump trucks to protest their environmental impact. The success of these movements largely remains to be seen.[14]

Hosting house meetings or parties

Having larger meetings—

AGMs

Putting up posters

Talking with pedestrians on the street or walking door-to-door (often involving informational clipboards)

Gathering signatures for

petitions

Mobilizing letter-writing, phone-calling and emailing campaigns

Setting up information tables

Raising money from many small donors for political advertising or campaigns

Organizing large demonstrations

Asking individuals to submit opinions to media outlets and government officials

Holding activities, which include the practices of reminding people to vote and transporting them to polling places.

get out the vote

Grassroots movements use tactics that build power from local and community movements. Grassroots Campaigns, a non-profit organization dedicated to creating and supporting grassroots movements in America says that grassroots movements aim to raise money, build organizations, raise awareness, build name recognition, to win campaigns and to deepen political participation. Grassroots movements work toward these and other goals via strategies focusing on local participation in either local or national politics.[15]


Grassroots organizations derive their power from the people; thus their strategies seek to engage ordinary people in political discourse to the greatest extent possible. Below is a list of strategies considered to be grassroots because of their focus on engaging the populace:[4]

this hashtag demonstrates how what starts as a media campaign can take footing to be a form of embodying an entire movement.[16]

BlackLivesMatter

LoveWins. After the ruled in favor of legalizing same-sex marriage, supporters used the hashtag #LoveWins.

Supreme Court of the United States

Resist: This hashtag, used in cities throughout America, is another example of the power of organization through media platforms. It was used by event planning sites like to bring together members of a community who wanted to get involved politically. It was used in the case of #Resist:Dallas for such purposes.

Meetup.com

Criticism[edit]

Top-down vs. bottom-up processing[edit]

There is an ongoing debate as to whether a bottom-up or top-down approach is better suited to address the problems facing communities. Top-down processing involves large-scale programs or high-level frameworks, often driven by governmental or international action. Top-down processing is great for tracking large scale causal relationships in environmental systems and it has better funding. Top-down processing is typically designed by outsiders who can only perceive a community’s need and so community needs are often only marginally addressed or not addressed at all. By contrast, bottom-up processing is defined as “observing or monitoring efforts defined and undertaken at the local scale and brought forward to higher-level bodies, often with a focus on supporting outcomes desired by a local community.”[29] Bottom-up processing has “local residents and [POC] co-facilitate the trainings and workshops” -- this “empowers participants.” [30] Bottom-up approaches are often not impactful beyond local settings. [29] Grassroots organizations take on a bottom-up approach as they often allow for direct community participation.

Issues with horizontal movements[edit]

Grassroots movements are usually criticized because the recent rise in social media has resulted in leaderless and horizontal movements. Some argue that social movements without a clear hierarchy are far less effective and are more likely to die off.[31]

International - Created by WWF Australia and advertising agency Leo Burnett Sydney and Fairfax Media, has described itself as "the world's largest grass roots movement"[37]

Earth Hour

: this has been deemed by some as a grassroots campaign because of its focus on small donations, massive rallies and other grassroots style politicking methods.[38]

Bernie Sanders presidential campaign, 2016

in the United Kingdom: it has been described as a grassroots movement supportive of Jeremy Corbyn and the Labour Party.[39]

Momentum

Grassroots democracy

Grassroots fundraising

Grassroots lobbying

Grassroots innovation

Ekins, Paul (1992.) . Routledge. ISBN 0-415-07115-1

A new world order: grassroots movements for global change

Fox, Jonathan A.; Brown David, L. (1998.) . Massachusetts Institute of Tech. ISBN 0-262-56117-4

The struggle for accountability: the World Bank, NGOs, and grassroots movements

 – guides to grassroots/community organizing

The Citizen's Handbook