Career[edit]

Grupo Frontera was formed in 2019, originally performing at weddings and parties, which lead them to releasing their debut EP in March 2022, En Vivo, Vol. 1. Their release includes covers of songs such as Vicente Fernández's "Estos Celos" and Diego Verdaguer's "La Ladrona".^[3] A month later, they released their second EP, containing a cover of Morat's "No Se Va" which eventually went viral on TikTok and would chart at the end of the year.^[1] In December 2022, a second collaboration with Fuerza Regida, after "911 (En Vivo)", titled "Bebé Dame" reached number one on the Billboard Hot Latin Songs charts and peaked at number 25 on Billboard Hot 100, becoming their first top 40 hit.^[4]


By May 2023, the band achieved its first top five hit on the Billboard Hot 100 with the Bad Bunny collaboration "Un x100to". In response to this, Grupo Frontera announced a 23-date tour to begin in mid-2023. An article by Billboard considered the band's success integral in the breakthrough of the regional Mexican genre.^[5] The band achieved fame through their norteño cumbias, but upon the release of their full-length debut album in August 2023, El Comienzo, they proved they could delve into other regional Mexican styles, as well as outside the genre.