Guinness World Records
Guinness World Records, known from its inception in 1955 until 1999 as The Guinness Book of Records and in previous United States editions as The Guinness Book of World Records, is a British reference book published annually, listing world records both of human achievements and the extremes of the natural world. The brainchild of Sir Hugh Beaver, the book was co-founded by twin brothers Norris and Ross McWhirter in Fleet Street, London, in August 1955.
"Guinness Records" redirects here. For the record label, see Guinness Records (record label).
The first edition topped the bestseller list in the United Kingdom by Christmas 1955. The following year the book was launched internationally, and as of the 2024 edition, it is now in its 69th year of publication, published in 100 countries and 23 languages, and maintains over 53,000 records in its database.
The international franchise has extended beyond print to include television series and museums. The popularity of the franchise has resulted in Guinness World Records becoming the primary international source for cataloguing and verification of a huge number of world records. The organisation employs record adjudicators to verify the authenticity of the setting and breaking of records.
Following a series of owners, the franchise has been owned by the Jim Pattison Group since 2008, with its headquarters moved to South Quay Plaza, Canary Wharf, London, in 2017. Since 2008, Guinness World Records has orientated its business model away from selling books, and towards creating new world records as publicity exercises for individuals and organisations, which has attracted criticism.
Change in business model[edit]
Traditionally, the company made a large amount of its revenue via book sales to interested readers, especially children. The rise of the Internet began to cut into book sales starting in the 2000s, part of a general decline in the book industry. According to a 2017 story by Planet Money of NPR, Guinness began to realise that a lucrative new revenue source to replace falling book sales was the would-be record-holders themselves.[59] While any person can theoretically send in a record to be verified for free, the approval process is slow. Would-be record breakers that paid fees ranging from US$12,000 to US$500,000 would be given advisors, adjudicators, help in finding good records to break as well as suggestions for how to do it, prompt service, and so on. In particular, corporations and celebrities seeking a publicity stunt to launch a new product or draw attention to themselves began to hire Guinness World Records, paying them for finding a record to break or to create a new category just for them.[59] As such, they have been described as a native advertising company, with no clear distinction between content and advertisement.[60]
Guinness World Records was criticised by television talk show host John Oliver on the program Last Week Tonight with John Oliver in August 2019.[61][62] Oliver criticised Guinness for taking money from authoritarian governments for pointless vanity projects as it related to the main focus of his story, President of Turkmenistan Gurbanguly Berdimuhamedow.[61] Oliver asked Guinness to work with Last Week Tonight to adjudicate a record for "Largest cake featuring a picture of someone falling off a horse", but according to Oliver, the offer did not work out after Guinness insisted on a non-disparagement clause. Guinness World Records denied the accusations and stated that they declined Oliver's offer to participate because "it was merely an opportunity to mock one of our record-holders," and that Oliver did not specifically request the record for the largest marble cake.[63] As of 2021, the Guinness World Record for "Largest marble cake" remains with Betty Crocker Middle East in Saudi Arabia.[64] Following Oliver's episode, Guinness World Records' ethics were called into question by human rights groups.[65]
Guinness World Records has commissioned various television series documenting world record breaking attempts, including:
Specials:
Other media and products[edit]
Board game[edit]
In 1975, Parker Brothers marketed a board game, The Guinness Game of World Records, based on the book.[76] Players compete by setting and breaking records for activities such as the longest streak of rolling dice before rolling doubles, stacking plastic pieces, and bouncing a ball off alternating sides of a card, as well as answering trivia questions based on the listings in the Guinness Book of World Records.
Video games[edit]
A video game, Guinness World Records: The Videogame, was developed by TT Fusion and released for Nintendo DS, Wii and iOS in November 2008.
Film[edit]
In 2012, Warner Bros. announced the development of a live-action film version of Guinness World Records with Daniel Chun as scriptwriter. The film version will apparently use the heroic achievements of record holders as the basis for a narrative that should have global appeal.[77]
