Hallmark Movies Now
Hallmark Movies Now (formerly called Feeln and originally SpiritClips) is an on-demand streaming video service that offers family-friendly movies, documentaries and short films.[1] The company was founded in 2007 by Academy Award-winning producer Robert N. Fried.[2] Hallmark Movies Now is owned by Hallmark Cards and based out of Los Angeles.[3]
Formerly
History[edit]
Hallmark Movies Now was founded in 2007 as SpiritClips.[4] The company was started by Robert N. Fried, a film producer and studio executive who has produced movies such as Rudy and Hoosiers.[3][5] Fried created SpiritClips as a collection of family-friendly and inspirational films.[5]
In April 2012, SpiritClips was acquired by Hallmark Cards,[6] the largest greeting card manufacturer in the United States.[7] Prior to the acquisition, SpiritClips had been working with Hallmark as the official provider for Hallmark's Hall of Fame series of inspirational films.[8] In September 2014, the company was rebranded as Feeln.[3][9]
On October 3, 2017, the service was relaunched as Hallmark Movies Now.[10] In November 2017, the service was available on Amazon Channels.[11] Movies Now first original series, When Hope Calls, a spin-off of Hallmark Channel’s When Calls the Heart, debuted in August 2019.[12]
Operations[edit]
Hallmark Movies Now is an on-demand video streaming service similar to Netflix that provides movies, documentaries, and short films that are suitable for all audiences, specifically families.[13] Hallmark Movies Now also edits films that do not have content suitable for all ages to have a PG rating, similar to how films are edited to be shown on cable TV.[13]
Along with iOS, Android, Roku and Amazon Fire and Channels, Crown Media is offering the streaming services to its existing multichannel video-programming distributors.[10][11]