Hubert Burda Media

In 1986, the corporate group was divided up between Franz Jnr, Frieder and Hubert Burda. In the 1980s and 1990s, the company developed into a major corporation; it is now one of Germany's largest media companies.^[7][8] Its best-known media brands include the magazines Bunte and Superillu, the German edition of Playboy, the news magazine Focus, as well as HuffPost Germany, HolidayCheck and XING.

Group structure[edit]

Hubert Burda Media is organized in a decentralized profit center structure.^[112][113] The subsidiaries operate largely independently, while some functions (such as procurement) are handled centrally.


The consolidation of the Group in 2015 comprised a total of 233 companies, of which 140 were headquartered in Germany.^[114] The holding company of the Group is Hubert Burda Media Holding Kommanditgesellschaft.^[114] The personally liable shareholders (general partners) of the company are Hubert Burda and a Management GmbH, which in turn is 100% owned by the holding company.^[1] The limited partners of the company are the Burda Betriebsführungsgesellschaft as well as Hubert Burda's two children.^[1] Elisabeth and Jacob Burda were given a share in the Group for the first time at the end of 2010.^[115][116] The executive management of the Group reports to a Management Board comprising five persons.^[114] The CEO of the management body is Paul-Bernhard Kallen,^[117] who in 2010 was the first manager from outside the family to assume the position.^[118] Holger Eckstein is the CFO,^[119] Andreas Rittstieg is responsible for Legal Affairs and Compliance.^[120] Philipp Welte is responsible for national media brands^[121] and Stefan Winners the national digital brands.^[122]


The company splits out its revenue reporting across five divisional categories: National Digital Brands, National Media Brands, International Media Brands, Print and Other.