Idol Gives Back
Idol Gives Back was the name of a charitable campaign that spanned two episodes of American Idol during its sixth season. A second Idol Gives Back concert and fundraiser occurred on April 9, 2008, during the seventh season of the show.[1] Idol Gives Back was not held in 2009 due to the economic crisis and recession.[2] The executive producer released a statement saying that it was not the time to be asking for money from the American public. However, the fundraiser returned on April 21, 2010, during the top 7 results show of season 9.[3] It did not return in future seasons.
Formation
April 24, 2007
Raising money for underprivileged children worldwide.
English
Details[edit]
Idol Gives Back was the result of a collaboration between American Idol creator Simon Fuller and the British writer and founder of the British Comic Relief telethons, Richard Curtis. On the March 8, 2007 American Idol results show, Ryan Seacrest announced an initiative to give back to people in poverty in both Africa and the United States (including those affected by Hurricane Katrina). For every vote cast for the April 24, 2007 broadcast, sponsors donated funds to the Charity Projects Entertainment Fund. Richard Curtis and Simon Fuller took the basic premise for the show from the UK-based annual charity event Comic Relief, and spent 12 months adapting the concept and re-shaping it for a mainstream American audience. The 2007 event was co-hosted by comedian/talk show host Ellen DeGeneres.
Sponsors[edit]
2007[edit]
News Corporation pledged to donate 10 cents for every vote made to the show for the first 50 million calls, that is, up to $5 million. MySpace created a special profile page for the event in order to spread the word.[4] Donations from viewers were accepted by phone and website during the April 25, 2007 results show, in a manner similar to a telethon. Near the end of the broadcast, Seacrest announced the show raised $30 million, with the final tally coming on May 1, 2007. In total $76 million in corporate and viewer donations has been raised as a result of Idol Gives Back.[5]
In addition to public and News Corp donations, regular show sponsors and special contributors donated funds. These companies include Coca-Cola, Ford, AT&T, Allstate and ExxonMobil.
2008[edit]
The donation-per-vote model was dropped in favor of direct sponsor donations from Coca-Cola, ExxonMobil, Ford, iTunes, etc. and individual viewer donations made by phone and on the American Idol website. Exclusive videos of the night's performances were available for purchase on iTunes, with proceeds going towards the donation total. On the April 10, 2008 results show, Ryan Seacrest announced the running total raised to be $60 million, with the opportunity to donate still open. The final total of donations raised was $64 million.[6]
Charities[edit]
The Charity Projects Entertainment Fund distributes the money raised to Save the Children, the Children's Defense Fund, America's Second Harvest, Boys & Girls Clubs of America and Children’s Health Fund to help disadvantaged children in the United States. The Global Fund to Fight AIDS, Tuberculosis & Malaria, Malaria No More, Nothing But Nets, Save the Children, and the U.S. Fund for UNICEF will receive money to fund programs in Africa.[8] Some however voiced concerns about not knowing what funds they would be receiving afterwards.[9]