
Inception
Inception is a 2010 science fiction action film[4][5][6] written and directed by Christopher Nolan, who also produced the film with Emma Thomas, his wife. The film stars Leonardo DiCaprio as a professional thief who steals information by infiltrating the subconscious of his targets. He is offered a chance to have his criminal history erased as payment for the implantation of another person's idea into a target's subconscious.[7] The ensemble cast includes Ken Watanabe, Joseph Gordon-Levitt, Marion Cotillard, Elliot Page,[a] Tom Hardy, Cillian Murphy, Tom Berenger, Dileep Rao, and Michael Caine.
For other uses, see Inception (disambiguation).Inception
Christopher Nolan
- Emma Thomas
- Christopher Nolan
Warner Bros. Pictures
- July 8, 2010Odeon Leicester Square) (
- July 16, 2010 (United States and United Kingdom)
148 minutes[1]
English
$160 million[3]
$839 million[3]
After the 2002 completion of Insomnia, Nolan presented to Warner Bros. a written 80-page treatment for a horror film envisioning "dream stealers," based on lucid dreaming.[8] Deciding he needed more experience before tackling a production of this magnitude and complexity, Nolan shelved the project and instead worked on 2005's Batman Begins, 2006's The Prestige, and 2008's The Dark Knight.[9] The treatment was revised over six months and was purchased by Warner in February 2009.[10] Inception was filmed in six countries, beginning in Tokyo on June 19 and ending in Canada on November 22.[11] Its official budget was $160 million, split between Warner Bros. and Legendary.[12] Nolan's reputation and success with The Dark Knight helped secure the film's US$100 million in advertising expenditure.
Inception's premiere was held in London on July 8, 2010; it was released in both conventional and IMAX theaters beginning on July 16, 2010.[13][14] Inception grossed over $837 million worldwide, becoming the fourth-highest-grossing film of 2010. Considered one of the best films of the 2010s,[15] Inception won four Oscars (Best Cinematography, Best Sound Editing, Best Sound Mixing, Best Visual Effects) and was nominated for four more (Best Picture, Best Original Screenplay, Best Art Direction, Best Original Score) at the 83rd Academy Awards.
Plot
Cobb and Arthur are "extractors" who perform corporate espionage using experimental dream-sharing technology to infiltrate their targets' subconscious and extract information. Their latest target, Saito, is impressed with Cobb's ability to layer multiple dreams within each other. He offers to hire Cobb for the ostensibly impossible job of implanting an idea into a person's subconscious; performing "inception" on Robert Fischer, the son of Saito's competitor Maurice Fischer, with the idea to dissolve his father's company. In return, Saito promises to clear Cobb's criminal status, allowing him to return home to his children.
Cobb accepts the offer and assembles his team: a forger named Eames, a chemist named Yusuf, and a college student named Ariadne. Ariadne is tasked with designing the dream's architecture, something Cobb himself cannot do for fear of being sabotaged by his mind's projection of his late wife, Mal. Maurice Fischer dies, and the team sedates Robert Fischer into a three-layer shared dream on an airplane to America bought by Saito. Time on each layer runs slower than the layer above, with one member staying behind on each to perform a music-synchronized "kick" (using the French song "Non, je ne regrette rien") to awaken dreamers on all three levels simultaneously.
The team abducts Robert in a city on the first level, but his trained subconscious projections attack them. After Saito is wounded, Cobb reveals that while dying in the dream would usually awaken dreamers, Yusuf's sedatives will instead send them into "Limbo": a world of infinite subconscious. Eames impersonates Robert's godfather, Peter Browning, to introduce the idea of an alternate will to dissolve the company.
Cobb tells Ariadne that he and Mal entered Limbo while experimenting with dream-sharing, experiencing fifty years in one night due to the time dilation with reality. After waking up, Mal still believed she was dreaming. Attempting to "wake up," she committed suicide and framed Cobb to force him to do the same. Cobb fled the U.S., leaving his children behind.
Yusuf drives the team around the first level as they are sedated into the second level, a hotel dreamed by Arthur. Cobb persuades Robert that Browning has kidnapped him to stop the dissolution and that Cobb is a defensive projection, leading Robert to another third level deeper as part of a ruse to enter Robert's subconscious.
In the third level, the team infiltrates an alpine fortress with a projection of Maurice inside, where the inception itself can be performed. However, Yusuf performs his kick too soon by driving off a bridge, forcing Arthur and Eames to improvise a new set of kicks synchronized with them hitting the water by rigging an elevator and the fortress, respectively, with explosives. Mal then appears and kills Robert before he can be subjected to the inception, and he and Saito are lost in Limbo, forcing Cobb and Ariadne to rescue them in time for Robert's inception and Eames's kick. Cobb reveals that during their time in Limbo, Mal refused to return to reality, so Cobb performed inception on her to convince her, which led to her belief that the real world was still a dream world. Cobb makes peace with his part in causing Mal's death. Ariadne kills Mal's projection and wakes Robert up with a kick.
Revived into the third level, he discovers the planted idea: his dying father telling him to create something for himself. While Cobb searches for Saito in Limbo, the others ride the synced kicks back to reality. Cobb finds an aged Saito and reminds him of their agreement. The dreamers all awaken on the plane, and Saito makes a phone call. Arriving in Los Angeles, Cobb passes the immigration checkpoint, and his father-in-law accompanies him to his home. Cobb uses Mal's "totem" – a top that spins indefinitely in a dream – to test if he is indeed in the real world, but he chooses not to observe the result and instead joins his children.
Release
Marketing
Warner Bros. spent US$100 million marketing the film. Although Inception was not part of an existing franchise, Sue Kroll, president of Warner's worldwide marketing, said the company believed it could gain awareness due to the strength of "Christopher Nolan as a brand". Kroll declared that "We don't have the brand equity that usually drives a big summer opening, but we have a great cast and a fresh idea from a filmmaker with a track record of making incredible movies. If you can't make those elements work, it's a sad day."[69] The studio also tried to maintain a campaign of secrecy—as reported by the Senior VP of Interactive Marketing, Michael Tritter, "You have this movie which is going to have a pretty big built in fanbase... but you also have a movie that you are trying to keep very secret. Chris [Nolan] really likes people to see his movies in a theater and not see it all beforehand so everything that you do to market that—at least early on—is with an eye to feeding the interest to fans."[70]
A viral marketing campaign was employed for the film. After the revelation of the first teaser trailer, in August 2009, the film's official website featured only an animation of Cobb's spinning top. In December, the top toppled over and the website opened the online game Mind Crime, which upon completion revealed Inception's poster.[71] The rest of the campaign unrolled after WonderCon in April 2010, where Warner gave away promotional T-shirts featuring the PASIV briefcase used to create the dream space, and had a QR code linking to an online manual of the device.[72] Mind Crime also received a stage 2 with more resources, including a hidden trailer for the movie.[73] More pieces of viral marketing began to surface before Inception's release, such as a manual filled with bizarre images and text sent to Wired magazine,[74] and the online publication of posters, ads, phone applications, and strange websites all related to the film.[75][76] Warner also released an online prequel comic, Inception: The Cobol Job.[77]
The official trailer released on May 10, 2010, through Mind Game was extremely well received.[73] It featured an original piece of music, "Mind Heist", by recording artist Zack Hemsey,[78] rather than music from the score.[79] The trailer quickly went viral with numerous mashups copying its style, both by amateurs on sites like YouTube[80] and by professionals on sites such as CollegeHumor.[81][82] On June 7, 2010, a behind-the-scenes featurette on the film was released in HD on Yahoo! Movies.[83]
Inception and its film trailers are widely credited for launching the trend throughout the 2010s in which blockbuster movie trailers repeatedly hit audiences with so-called "braam" sounds: "bassy, brassy, thunderous notes—like a foghorn on steroids—meant to impart a sense of apocalyptic momentousness".[84] However, different composers worked on the teaser trailer, first trailer, second trailer, and film score, meaning that identifying the composer(s) responsible for that trend is a complicated task.[84]
Home media
Inception was released on DVD and Blu-ray on December 3, 2010, in France,[85] and the week after in the UK and USA (December 7, 2010).[86][87] Warner Bros. also made available in the United States a limited Blu-ray edition packaged in a metal replica of the PASIV briefcase, which included extras such as a metal replica of the spinning top totem. With a production run of less than 2,000, it sold out in one weekend.[88] Inception was released on 4K Blu-ray and digital copy along with other Christopher Nolan films on December 19, 2017.[89] As of 2018, the home video releases have sold over 9 million units and grossed over $160 million.[90]
Putative video game
In a November 2010 interview, Nolan expressed his intention to develop a video game set in the Inception world, working with a team of collaborators. He described it as "a longer-term proposition", referring to the medium of video games as "something I've wanted to explore".[91]
10th anniversary re-release
Inception was re-released in theaters for its tenth anniversary, starting on August 12, 2020, in international markets and on August 21 in the U.S.[92] The re-release was originally announced by Warner Bros. in June 2020 and scheduled for July 17, 2020, taking the original release date for Nolan's upcoming film Tenet after its delay to July 31 due to the impact of the COVID-19 pandemic on movie theaters.[93] After Tenet was delayed again to August 12, the re-release was shifted to July 31,[94] before setting on the August release date following a third delay.[92]
In popular culture
Numerous pop and hip hop songs reference the film, including Common's "Blue Sky", N.E.R.D.'s "Hypnotize U", XV's "The Kick", Black Eyed Peas' "Just Can't Get Enough", Lil Wayne's "6 Foot 7 Foot", Jennifer Lopez's "On the Floor", and B.o.B's "Strange Clouds", while T.I. had Inception-based artwork on two of his mixtapes. An instrumental track by Joe Budden is titled "Inception".[164] The animated series South Park parodies the film in the show's tenth episode of its fourteenth season, titled "Insheeption."[165] The film was also an influence for Ariana Grande's video for "No Tears Left to Cry."[166] "Lawnmower Dog", the second episode of the animated comedy show Rick and Morty, parodied the film.[167] In an episode of The Simpsons, named "How I Wet Your Mother", the plot spoofs Inception with various scenes parodying moments from the film.[168] The showrunners of the television series The Flash said its season 4 finale was inspired by Inception.[169] In February 2020, American singer-songwriter Taylor Swift released a lyric video for her single "The Man", which featured visuals bearing resemblance to the film. The song also mentions DiCaprio in its lyrics.[170]
The film's title has been colloquialized as the suffix -ception, which can be jokingly appended to a noun to indicate a layering, nesting, or recursion of the thing in question.[171]