It Could Be You

It Could Be You used a variation of the format made famous in another popular show of the time, Queen for a Day, where a woman who had gone through many hardships in her life was selected and awarded prizes. However, It Could Be You, though still awarding prizes, focused most often on a woman's more embarrassing moments — for example: being seen by a neighbor while getting out of a bathtub, or engaging in a romantic interlude with a boyfriend while parked next to a bus full of tourists. Sometimes, the contestant had to perform a stunt or activity to claim the prize. The title of the series was part of the show, in that the woman called to the stage was from a studio audience which had been told ... "It Could Be You".^[2]


Prizes were often more humorous than useful — a woman who complained about moving from city to city so much that she could never get used to her new bathtub received a bathtub on wheels. At times, though, the producers of the show were much more sensitive, bringing about reunions of relatives long thought dead, or re-uniting families torn apart by the Iron Curtain.^[3]


Guest celebrities would sometimes appear to aid the host. Among those appearing were:


NBC broadcast both a daily weekday daytime version (1956 through 1961), and a weekly primetime evening version that appeared on various days at various times over the summer of 1958, within the 1958-59 and 1959-60 television seasons, and over the summer of 1961. The show was produced from Studio D of NBC Radio City in Hollywood and later from Studio 1 of the NBC Studios in Burbank, California.


The producer of the show was Stefan Hatos, best known for his later collaboration with Monty Hall on the famous 1960s and 1970s TV game show Let's Make A Deal.

Daytime schedule[edit]

The daily daytime version of the show premiered June 4, 1956 on the NBC daytime schedule in the 12:30–1 PM (EST) timeslot, and continued every weekday at that time through December 30, 1961.