Jockey International
Jockey International, Inc. is an American manufacturer and retailer of underwear, sleepwear, and sportswear for men, women, and children. The company is based in Kenosha, Wisconsin.[3][4][5] Jockey invented the first men's Y-Front brief in 1934 and is a recognized trademark in 120 countries.
Company type
Private company
S.T. Cooper & Sons
1876 (as Coopers Inc.)
St. Joseph, Michigan, U.S.
Samuel T. Cooper
100 outlet stores
Underwear and related products for men, women, boys, and girls
Central America, the Caribbean, United Kingdom, and the United States
US$443.2 million[1]
5,555
History[edit]
Jockey was originally named Coopers Inc., and was found by Samuel T. Cooper in St. Joseph, Michigan[6] in 1876 as a hosiery business. Cooper began the business after hearing that lumberjacks suffered from poorly constructed wool socks. In 1900, Cooper began making undergarments. By 1902 the business was expanding. However, by 1934 Coopers Inc. was nearly bankrupt due to the Great Depression. The company recruited Harry H. Wolf Sr., to restructure the company.
On January 19, 1935, during a blizzard, Coopers Inc. sold the world's first briefs at the Marshall Field's State Street store in downtown Chicago. Designed by so-called 'apparel engineer' Arthur Kneibler, briefs dispensed with leg sections and had a Y-shaped overlapping fly.[7] The company dubbed it the Jockey, claiming it offered support like a jockstrap. Over 30,000 pairs were sold within three months of their introduction. Coopers used a Mascul-liner plane to deliver masculine support briefs to retailers across the US. When they were introduced to the UK in 1938, they sold 3,000 a week.[7]
In 1958, the company introduced the first mass-sale men's bikini brief, known as 'Skants'. The low-cut nylon and elastic brief, inspired by women's bikinis, had no front fly and was unlined apart from a small support panel at the lower front. Skants sold well in the 1960's and into the 1970's especially in the US and the UK. Initially manufactured in white, blue and black, Skants were eventually produced in a wider variety of colours. They were popular with gay men at a time in which homosexuality was widely illegal. Skants were modified in the early 1970's to reduce the slightly raised join in the elastic on the hips (the new design was called 'Skants St Tropez'), but this brief was never popular because it lacked the support of the earlier design, and eventually succumbed to competition. Jockey still produces Skants, mostly cotton, for sale in several countries including South Africa and New Zealand.
Coopers renamed itself Jockey Menswear, Inc. in 1971, and Jockey International, Inc. the following year.[8] In 1997 Jockey acquired the seamless panties division of Formfit-Rogers, and sold them under the name Form-Fit (this branding was later discontinued).[9] In 1982, Jockey introduced the Jockey For Her line of intimate apparel and underwear.[10]
In August 2020, country singer Luke Bryan became a paid corporate spokesperson for the Jockey brand.[11]
In October 2020, Jockey International's Indian and its affiliate Page Industries were investigated by the US-based Worldwide Responsible Accredited Production (WRAP) over allegations of human rights violations in one of its factories.[12]
In December of 2020, Page Industries Ltd., the licensee of Jockey International in India, was recertified by Worldwide Responsible Accredited Production (WRAP) and found to be socially compliant. WRAP said human rights violations allegations were not substantiated by the findings of the audit. [13]
Divisions[edit]
In 2000, Jockey began selling products online.
Jockey manufactured Life and Formfit brands temporarily for Wal-Mart and Target. Jockey continues to manufacture the Life brand of men's underwear but discontinued the women's line in 2002. Jockey continues to manufacture both men's and women's lines for Target under the JKY brand.
In 2005, Jockey introduced its direct-selling division jockeyp2p.com.[14] The independent sales force, known as Comfort Specialist Consultants, sells products for women. Product lines include outerwear, sportswear, active wear, and accessories. Jockey International Chairman and CEO Debra S. Waller founded Jockey Person to Person.
In India, Page Industries Ltd. is the licensee for Jockey.
Philanthropy[edit]
Jockey sponsors the Jockey Being Family Foundation, a charity focused on supporting families after they have adopted a child. Jockey claims that the foundation increases awareness of and accessibility to post-adoption services in the United States for adoptive families. The foundation distributes Jockey-branded backpacks and tote bags to a number of adopted children and adoptive parents. Jockey does not disclose how much funding it gives to the foundation.[15][16]
