Keep It Burnin
"Keep It Burnin" (stylized in all caps) is a song by American rapper Future featuring fellow American rapper Kanye West. It was first released on April 29, 2022, from Future's ninth studio album I Never Liked You, with an accompanying music video. It was sent to Italian contemporary hit radio on May 6, 2022, as the third official single from the album.[1]
"Keep It Burnin"
Background[edit]
The song was originally recorded for Kanye West's album Donda 2. An early version with unfinished vocals appeared on an early version of the album from West's $200 Stem Player, but was removed shortly after.[2] This version notably contains an interpolation of "Burning Down the House" by new wave band Talking Heads.[3]
Composition and lyrics[edit]
The song features a "progressive" trap production,[4] over which the two artists reflect on where they each came from.[5] Kanye West addresses his divorce from Kim Kardashian, first referencing buying a house next to hers ("I'ma buy a home next to your home if I miss you"). He also makes references to Kardashian's lack of support for his 2020 presidential campaign, as well as his plan to run for president again in 2024: "Rubbin' on your ass but your mouth is the issue / When you run for '24, I bet your spouse gon' be with you".[2][6][7] Meanwhile, Future raps about his journey to fame and his past ("Seen too much violence, done seen too much death / Bodies on bodies, got a gang full of them / Raised by gangsters, prostitutes and pimps").[5]
Music video[edit]
The official music video was directed by Rick Nyce. In it, Future and Kanye West are seen under a circular spotlight in a warehouse, surrounded by darkness, through bird's-eye view.[2][5][6] Both are dressed in all black, while Future wears a hood and sunglasses and West's face is covered with a black mask.[2][8][9] They rap and show some dance moves while surrounded by their crews.[10][11]