Label No Genre
Label No Genre is an Atlanta, Georgia-based independent record label, founded in 2014, by American recording artist and music producer B.o.B.
No Genre
History[edit]
In September 2013, B.o.B revealed he had plans to launch his own record label imprint. During an interview, he stated "I'm putting my CEO pants on, man. I'm finna start a label called HamSquad and I'm looking for artists to be the flagship artists for the label. So I'm really excited about that."[1][2][3] Before 'HamSquad Records',[4] HamSquad originally referred to the production/rap collective of B.o.B, Playboy Tre, DJ Swatts, DJ Smooth, Moss B, B-Rich and TJ Chapman.[5]
In 2014, B.o.B started searching the internet for independent artists, he was originally believed to be scouting talent for his mixtape No Genre Pt. 2. He would start posting pictures on Instagram of a logo which contained the words "Label No Genre" getting the word out that he was starting his own label.[6] On June 9, 2014, in an interview with Bootleg Kev, B.o.B announced his new record label imprint would be called Label No Genre, named after his 2010 mixtape.[7][8] The only member of the roster to actually land a spot on the No Genre Pt. 2 mixtape was Jake Lambo.[9] B.o.B would keep the label's roster under wraps until it was unveiled on the 2015 compilation mixtape, No Genre: The Label.[10]