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Ladies' Home Journal

Ladies' Home Journal was an American magazine last published by the Meredith Corporation. It was first published on February 16, 1883,[2] and eventually became one of the leading women's magazines of the 20th century in the United States. In 1891, it was published in Philadelphia by the Curtis Publishing Company. In 1903, it was the first American magazine to reach one million subscribers.[3]

Editor-in-chief

Sally Lee

Women's interest, lifestyle

11 issues/year (1883–1910; 1911–2014)
24 issues a year (c. 1910–1911)
Quarterly (2014–2016)

3,267,239[1]

1883 (1883)

2016

US

In the late 20th century, changing tastes and competition from television caused it to lose circulation. Sales of the magazine declined as the publishing company struggled. On April 24, 2014, Meredith announced it would stop publishing the magazine as a monthly with the July issue, stating it was "transitioning Ladies' Home Journal to a special interest publication".[4] It was then available quarterly on newsstands only, though its website remained in operation.[5] The last issue was published in 2016.


Ladies' Home Journal was one of the Seven Sisters, as a group of women's service magazines were known. The name was derived from the Greek myth of the "seven sisters", also known as the Pleiades.

(1889-1889)

Louisa Knapp Curtis

(1890-1919)

Edward William Bok

H. O. Davis (1919-1920)

(1920-1928)

Barton W. Currie

(1928-1935)

Loring A. Schuler

(1935-1962)

Bruce Gould and Beatrice Gould

Curtiss Anderson (1962-1964)

Davis Thomas (1964-1965)

John Mack Carter (1965-1973)

Lenore Hershey (1973-1981)

(1981-2002)[41]

Myrna Blyth

Diane Salvatore (2002-2008)

Sally Lee (2008-2014)

Cynthia May Alden

Mary Bass

Eleanor Hoyt Brainerd

Kathryn Casey

Christine Frederick

Joan Younger Dickinson

Florence Morse Kingsley

Julia Magruder

Isabel Mallon

Helen Reimensnyder Martin

[42]

Jane Nickerson

Sylvia Porter

Eben E. Rexford

Gene Shalit

Mark Sullivan

Gladys Taber

Dorothy Thompson

Olivia Mackenzie Zecy

July 1902 cover by George Gibbs

July 1902 cover by George Gibbs

1906 Christmas cover

1906 Christmas cover

February 1913 cover

February 1913 cover

March 1915 cover

March 1915 cover

March 1922 issue illustrated by N. C. Wyeth

March 1922 issue illustrated by N. C. Wyeth

Bogardus, Ralph F. "Tea Wars: Advertising Photography and Ideology in the Ladies' Home Journal in the 1890s." Prospects 16 (1991) pp: 297-322.

Damon-Moore, Helen. Magazines for the millions: Gender and commerce in the Ladies' Home Journal and the Saturday Evening Post, 1880-1910 (SUNY Press, 1994)

online

Kitch, Carolyn. "The American Woman Series: Gender and Class in The Ladies' Home Journal, 1897." Journalism & Mass Communication Quarterly 75.2 (1998): 243-262.

Knight, Jan. "The Environmentalism of Edward Bok: The Ladies' Home Journal, the General Federation of Women's Clubs, and the Environment, 1901-09." Journalism History 29.4 (2004): 154.

Krabbendam, Hans. The Model Man: A Life of Edward William Bok, 1863-1930 (Rodopi, 2001)

Lewis, W. David. "Edward Bok: the editor as entrepreneur." Essays in Economic & Business History 20 (2012).

Mott, Frank Luther. A history of American magazines. vol 4. 1885-1905 (Harvard UP, 1957) pp 536–555. covers Ladies Home Journal.

Snyder, Beth Dalia. "Confidence women: Constructing female culture and community in" Just Among Ourselves" and the Ladies' Home Journal." American Transcendental Quarterly 12#4 (1998): 311.

Steinberg, Salme Harju. Reformer in the Marketplace: Edward W. Bok and the Ladies' Home Journal (Louisiana State University Press, 1979)

Vogel, Dorothy. "'To Put Beauty into the World': Music Education Resources in The Ladies' Home Journal, 1890–1919." Journal of Historical Research in Music Education 34.2 (2013): 119-136.

online

Ward, Douglas B. "The Geography of the Ladies' Home Journal: An Analysis of a Magazine's Audience, 1911-55." journalism History 34.1 (2008): 2+

online

Ward, Douglas B. "The reader as consumer: Curtis Publishing Company and its audience, 1910-1930." Journalism History 22.2 (1996): 47+

online

Media related to Ladies' Home Journal at Wikimedia Commons

Ladies' Home Journal official site

at the HathiTrust

The Ladies' Home Journal

Archived August 22, 2016, at the Wayback Machine of the covers of many early issues

Online archive