
Life Ball
The Life Ball in Vienna is the biggest charity event in Europe supporting people with HIV or AIDS. The event is organized by the nonprofit organization AIDS LIFE, which was founded in 1992 by Gery Keszler and Torgom Petrosian.[1]
AIDS LIFE supports aid organizations devoted to helping people who are HIV-positive or have AIDS. The team entrusted with the allocation of funds thoroughly examines each petition. Moreover, it is an explicit goal of AIDS LIFE to raise public awareness.
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Each year, one or more famous fashion designers are responsible for the event's fashion show. Professional models on the catwalk such as Marcus Schenkenberg, Alek Wek, Nadja Auermann, Heidi Klum, Eva Padberg, Eva Riccobono, and Naomi Campbell appear alongside stars and celebrities such as Udo Kier, Olivia Jones, Til Schweiger, Kylie Minogue, Cyndi Lauper, Dolly Buster, Austrian Health Minister Andrea Kdolsky.
Fashion designers since the inception of the Life Ball:
The annual award of the "Crystal of Hope donated by Swarovski" during the Ball's opening ceremony has become a fixed item on the program. The EUR 100,000 decoration has been presented by a celebrity or head of an AIDS organization to honor achievements in the field of HIV/AIDS research since 2005.
The Red Ribbon-shaped award is a tribute to extraordinary commitments in the fight against AIDS or outstanding AIDS projects of international partner organizations of AIDS Life.
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Since 1995, when Paris Premiere and a Spanish TV station joined the media crowd, the Life Ball has been broadcast on a pan-European level. In 1999, American TV stations (besides MTV) made the broadcast intercontinental. Internet TV started reporting on the event in 2001. Since 2002, stricter accreditation criteria have been applied and the number of media representatives has been limited to 500 due to capacity restrictions. In 2004, the first South African TV teams reported live from the Ball.
Except for one Sunday in 2002, the Ball has always taken place on a Saturday. And apart from a short stint at Hofburg palace in 1999 due to renovations, the venue of the Ball has always been Vienna's city hall. Since 2000, the opening ceremony and the fashion show have taken place on the square in front of the city hall. The opening speech has been held by international celebrities since 2001.
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Criticism[edit]
"Because Gery Keszler's 14th AIDS charity night was indeed great. But: that does not mean anything, as it is an intrinsic characteristic of the Life Ball to be super. In all spheres: the Life Ball is beyond criticism. Reporting about it means cheering, which is, to an extent, justified."
– Der Standard, May 21, 2006
"Some political gay rights activists and "fundamentalists" are skeptical about the way the idea and the ball are turned into a lifestyle and are diluted, but nobody speaks up to voice criticism."[10] Gery Keszler is well aware of the delicate balancing act between the fun factor, which in turn attracts people and companies, creates publicity and, eventually, collects as much in donations as possible, and the message to be conveyed.[9] For instance, only journalists who have reported not only about celebrities but also about HIV and AIDS are accredited again. Sometimes it is criticized+ that by now also certain conservative and/or right-wing politicians show up as guests or announce to attend the Ball. Keszler believes that a ball against discrimination should not discriminate against anyone. If these people manage to secure a ticket and believe they would enjoy the event, they will certainly not be stopped from attending it. And Keszler regards their potential plan of ganging up and making "all well" again as naïve.[9]