Lose It (Kane Brown song)
"Lose It" is a song co-written and recorded by American country music singer Kane Brown. It is the lead single to his second major-label album Experiment. Brown wrote the song with Chase McGill and Will Weatherly.
"Lose It"
Content[edit]
Brown said of the song, "I fell in love with this song, it was really exciting, it was really uptempo. It’s one of my favorite songs, so I hope you enjoy it."[1] Brown officially released the single in June 2018, following an Instagram post he made in March that featured him dancing to the song's chorus with his dog.[2] He also noted that the song was an example of wanting to bring new sounds to his music, highlighting in particular that it is his first song to contain a fiddle.[3] The song is about the emotions felt around the narrator's lover, saying that he "lose[s] it" in her presence. Of the lyrics, The Boot writer Liv Stecker said that "the first verse launches, coaching a romantic prospect to offload distractions. The lyrical theme switches in the chorus, as Brown admits that he's the one losing it, when she's all in."[3]
The song's video features Brown performing in the desert.[4]
Commercial performance[edit]
As of January 2019, the song has sold 194,000 copies in the US.[5] On December 7, 2023, the single was certified three-times Platinum by the Recording Industry Association of America (RIAA) for combined sales and streaming equivalent units of over three million units in the United States.[6]