Music video[edit]

On September 10, 2018, Eminem teased on his Instagram that a music video for the song would be released on September 12.^[6][7] The teaser included multiple men in black sweatshirts falling from the sky onto a dirt ground. The video was not released on September 12, leading Eminem to later post another trailer for the music video, saying it would be released on the next day instead.


The official video, directed by James Larese, was released on September 13, 2018.^[8][9] In the video, it follows Eminem and Lucas in combat vests and pants strolling throughout the ruins of a city. It includes wrecked cars and abandoned buildings. Throughout the video, multiple hooded men with black sweatshirts appear to be "copying" whatever the rappers are doing. This is supposed to be a shot at the new generation of rappers copying what the bigger artists are doing. One scene includes them performing random dances, which the hooded men copied. In the middle of Eminem's verse, a gunshot from the original track goes off, sending the hooded men into the sky. The video ends with the two rappers walking away from the swarm.^[10]