MTV (Indian TV channel)
MTV India is an Indian pay television channel specialising in music, reality and youth culture programming. It was launched in 1996 as the Indian version of MTV and is owned by Viacom18, a joint venture operation between MTV International owner Paramount Global and TV18. Most of the programming on the channel is produced in Hindi.[2] MTV India has its headquarters in Vile Parle in Mumbai.
Related channels[edit]
In 2014, Viacom 18 launched Pepsi MTV Indies, an indie music and subculture channel in partnership with Pepsi Co.[3]
In 2016, MTV Indies was replaced by MTV Beats, a 24-hour music-only channel. After its launch, MTV India changed its focus on broadcasting reality series.[4]
VH1 India airs the international productions of MTV instead of airing them on MTV India, along with international music.
MTV Fully Faltoo Films[edit]
A series of spoof films under the banner of MTV Fully Faltoo Films were produced by MTV. The first film Ghoom, a spoof of the 2004 film Dhoom was released theatrically on 2 June 2006.[29][30] Three more spoof films "Jadoo Ek Bar" (Jodhaa Akbar), "Bechaare Zameen Par" (Taare Zameen Par) and "Cheque De India" (Chak De! India) aired on MTV under "Fully Faltoo Film Festival" from 20 September 2008 to 4 October 2008.[31]