MacRumors
MacRumors is an American website that reports and aggregates Apple Inc.- and Mac-related news, rumors, and information.
Type of site
MacRumors.com, LLC
Arnold Kim
Eric Slivka
- Juli Clover
- Joe Rossignol
- Tim Hardwick
- Hartley Charlton
- Mitchel Broussard
- Dan Barbera
14
Yes
Optional, required to post on the forums
1.1 million forum usersa
February 24, 2000
Active
The website is updated on a daily basis with new articles. It also provides a selection of other content including guides, tutorials, videos, and a podcast. MacRumors is a prominent website within the Apple community, featuring a popular forum with over one million members.[1][2] It has been credited with helping to build a positive community around Apple.[1][2]
The site was founded in February 2000 by Arnold Kim and remains a privately owned publication.[2][3][4] Kim has been profiled in publications including The New York Times and hailed as "Apple Rumor King" owing to his work on MacRumors.[2][5]
The company's headquarters are located in Glen Allen, Virginia, but the editorial staff work remotely from around the world.[3] Eric Slivka is the site's Editor-in-Chief.[6] As of 2023, MacRumors has 11 full-time employees.[7]
MacRumors has been credited as a pioneering blog.[4] It is one of the world's most popular technology websites,[5] most valuable blogs,[8] and highest-traffic Apple-centric blogs.[2] MacRumors is said to know "more about Apple than Apple management does".[8]
MacRumors and its editors are frequently ranked among the top technology news publications and authors on technology news aggregator Techmeme,[9] and its work is often cited by mainstream news outlets like CNBC, Bloomberg, and others.[3] The website’s editors have distinct styles.[10]
Content[edit]
News and rumors[edit]
MacRumors publishes news articles about Apple, including, but not limited to, its product development operations, software, services, supply chain, corporate affairs, and retail aspects. During Apple events, where the company unveils new products and services, MacRumors operates a liveblog and publishes articles in real-time.
Business[edit]
MacRumors is a high-traffic monetized internet business that offers banner ads, conducts affiliate marketing, and sells video, newsletter, and podcast sponsorship.[24] Forum members can purchase a paid membership subscription that allows users to filter front page stories according to their preferences, remove all ads, get access to private forums, and help to support the site.
As of April 30, 2012, according to Quantcast, MacRumors received an average 65,890,912 page views globally per month, and 7,567,679 visitors per month globally.[25] The website continues to have tens of millions of unique visitors every month.[3]
Market Influence[edit]
At least two independent studies have directly linked MacRumors coverage of news and rumors to Apple (ticker symbol "AAPL") stock returns. Its impact is lessened during the period following Apple’s official announcements because "new information has already been received and absorbed by the market through previous leakages".[26] While comments posted on MacRumors articles have also been correlated with returns, positive comments have a lower impact on Apple’s stock returns than negative and neutral comments.[27]
History[edit]
2000s[edit]
Kim conceived of MacRumors during the dot-com bubble as a hobby.[28] He launched MacRumors as a solo enterprise on February 24, 2000 during his fourth and final year of medical school at the Medical College of Virginia, requiring "little financing".[2][3][4][11] The site was initially designed as an independent blog to dissect the secrets of Apple, his favorite technology company.[2] It was originally based on Slashdot.[29]
In popular culture[edit]
American actor, comedian, producer, and screenwriter Jason Segel is a MacRumors reader and often brings up his affection for the website publicly. In the DVD commentary for 2008 comedy film Forgetting Sarah Marshall, Segel told Mila Kunis that he enjoyed learning about Apple's upcoming releases and was a fan of MacRumors. "I love macrumors.com," Segel said, "it's tomorrow's Mac news today". The commentary jokingly suggested that he had a deal with MacRumors to promote the site.[61] Kim was fond of the tagline invented by Segel, leading to it becoming officially adopted by the site.[62]
When promoting "Otherworld" in 2017 alongside Kirsten Miller, Segel once again mentioned his fondness for MacRumors, commenting that "Every morning when I wake up I immediately go on to macrumors.com to see what's new".[63]
