Madonna fashion brands
American entertainer Madonna has produced five fashion brands, beginning with a clothing range for fashion store H&M in March 2007.[1] She later created an enterprise, MG Icon LLC, a joint venture with her manager Guy Oseary and Iconix Brand Group which produces her lifestyle brands Material Girl and Truth or Dare by Madonna.[2] She also collaborated with Dolce & Gabbana on a range of sunglasses which marked the first co-branded collaboration that the design duo has ever undertaken.
Prior to creating her own fashion lines, in 1985 at the height of Madonna's fame, Macy's department store created a section called Madonnaland in New York. It was established to coincide with her Radio City Music Hall concerts as part of The Virgin Tour. They sold clothing and jewelry resembling those worn by the singer at the time and held a look-alike contest in the store.[3]
M by Madonna[edit]
In March 2007, Madonna collaborated with fashion retailer H&M to produce the fashion line M by Madonna. She had previously modeled for their 2006 campaign which involved herself and crew from the 2006 Confessions Tour and had designed a tracksuit which was worn in the advertisements.[1] The collection consisted of leather trench coats, sequined shift dresses, cream-colored calf-length pants and matching cropped jackets. H&M said the collection reflected Madonna's "timeless, unique and always glamorous style." Madonna also directed the television commercial to advertise the collection.[4] The collaboration involved H&M's head of design, Margareta Van Den Bosch and Madonna commented "I've made no secret of my love for fashion and trends. Working with Margareta and H&M was an exciting and new creative challenge for me. I'm really happy with the results and look forward to wearing M by Madonna along with the rest of the world."[5]
MDG[edit]
In March 2010, Madonna collaborated with fashion designers Dolce & Gabbana to produce a range of sunglasses named MDG (their initials). It marked the first co-branded collaboration that the design duo has ever undertaken.[6] The collaboration generated headlines internationally.[7]
They commented on the collaboration: "We're so excited. Designing an eyewear line with Madonna was a new experience for us. This further strengthens our relationship with Madonna, and it was a very constructive experience for us. She is very exacting and a professional who seeks perfection in everything she does, and this was no exception. The oversized and wraparound designs are sexy and very feminine, like our clothes. Madonna's creative contribution and unique point of view were key, even in designing the MDG logo".[6]