Change with 2007 NFL season[edit]

The Miller Brewing Co. unveiled a new football-related advertising campaign to effectively replace the Man Law ads starting the week of September 2, 2007, to coincide with the start of the 2007 NFL Regular Season. The series is called More Taste League (MTL) and these ads consist of actor John C. McGinley portraying The Commish of beer to protect Miller Lite's status as the beer of choice. Miller had signed a new agency to handle their TV and radio ads, with the first ones to be unveiled during that time.^[3]