Marketing management

Marketing management is the strategic organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.

such as focus groups and various types of interviews

Qualitative marketing research

such as statistical surveys

Quantitative marketing research

such as test markets

Experimental techniques

such as ethnographic (on-site) observation

Observational techniques

Marketing effectiveness

Predictive analytics

Strategic management

Outline of marketing

Lenskold, James D. (2003). . McGraw-Hill Professional. ISBN 0-07-141363-4. Retrieved 2008-11-03.

The Path to Campaign, Customer, and Corporate Profitability by James D. Lenskold

Patterson, Laura (2008). Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization. Racom Communications. 978-1-933199-15-3.

ISBN

Klein, A. S.; Masi, R. J.; Weidner II, C. K. (1995). "Organization Culture, Distribution and Amount of Control, and Perceptions of Quality: An Empirical Study of Linkages". Group & Organization Management. 20 (2). :10.1177/1059601195202004. S2CID 145719140.

doi

Marketing at Wikibooks

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