Meizu
Meizu Technology Co., Ltd. (Chinese: 魅族科技有限公司) is a Chinese consumer electronics manufacturer based in Zhuhai, Guangdong.[2] Founded in 2003 by Jack Wong, Meizu began as a manufacturer of MP3 players and later MP4 players. In 2008, Meizu moved its focus to smartphones. Meizu is the 11th largest smartphone manufacturer in the world, and sold over 20 million units in 2015.[2] In February 2015, Alibaba invested US$590 million in Meizu, acquiring an undisclosed minority stake.[3]
Meizu in India[edit]
Meizu entered Indian Market for the first time with its Meizu M1 Note smartphone on 20 May 2015, and after the success of M1 note they come up with Meizu M2 and Meizu M2 note in India in June 2015. These were the budget range smartphones, where Meizu M2 released for ₹6,999 and Meizu M2 note for ₹9,999.
Meizu released many other models such as Meizu M3 note, Meizu MX4, Meizu MX5, Meizu U10, Meizu U20, and many others. Meizu was having online marketing where they Partnered with Amazon and Flipkart. Among these many products, Meizu M2, Meizu M2 note, and Meizu m3 note was the biggest hit. After the lack of sales they quit Indian Market by releasing their last smartphone Meizu Pro 7.
During this market period, Meizu was having an official dedicated Flyme OS firmware for India.
After a long time Meizu Re-Launched in India with total 3 smartphones, 2 were budget range smartphones and 1 was premium Flagship phone. The budget phones were Meizu C9 and Meizu M6T, the Premium one was Meizu 16th.
This time Meizu started selling both online and off-line.