Katana VentraIP

Miller Brewing Company

The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin. It was founded in 1855 by Frederick Miller. Molson Coors acquired the full global brand portfolio of Miller Brewing Company in 2016,[1][2] and operates the Miller Brewery at the site of the original Miller Brewing Company complex.

Company type

Subsidiary

Beverages

1855

Frederick Miller

3939 West Highland Blvd
Milwaukee, Wisconsin, U.S.

Beer

Molson Coors

www.molsoncoors.com

Miller High Life: A -style beer introduced in 1903, High Life is Miller Brewing's oldest brand and is 4.6% abv.[13] It is noted for its high level of carbonation, like champagne, leading to its longtime slogan "The Champagne of Beers". It was one of the premier high-end beers in the US for many years.[14] High Life bottles feature a bright gold label and are made of a clear glass that has a tapered neck like a champagne bottle. The label includes the "Girl in the Moon" logo, which features a woman in a circus costume seated on a crescent moon.[15] The brand helped popularize 7 U.S. fl oz (207 ml) pony bottles, introduced in 1972.[16][17]

pilsner

: A pilsner-type light beer. Introduced in 1972, it was the first light beer to see wide popularity. It is 4.2% abv (4% in Canada).

Miller Lite

Miller Genuine Draft: Nicknamed MGD, it was introduced in 1985 as "Miller High Life Genuine Draft". Developed to replicate the flavor of High Life from a non- keg in a can or bottle, MGD is made from the same recipe as High Life but the beer is cold filtered instead of pasteurized. As of 2007 Genuine Draft had a 1.5% share of the United States market; by 2012 it had declined to 0.7% market share, representing a decline of 1.7 million barrels.[18] It has 4.7% abv.[13]

pasteurized

Miller 64: (Formerly Miller Genuine Draft 64) An "ultra light" beer with 2.8% abv, it contains 64 calories per 12 US fl oz (355 mL) serving (750 kJ/L). Miller launched this beer in the summer of 2007 in Madison, Wisconsin. It was received favorably and testing expanded to Arizona, San Diego and Sacramento.[20]

[19]

Frederick Miller Classic Chocolate Lager: A seasonal lager available from October to December in Wisconsin, Chicago, Minneapolis, Cleveland, Indianapolis and northwest Indiana. It is brewed with six different , including chocolate and dark chocolate malts.[21]

malts

Miller Sharp's: A introduced in 1989.[22]

non-alcoholic beer

Sponsorships[edit]

Miller has been a large motorsport sponsor since the 1980s. In the CART World Series, the company has sponsored drivers such as Al Unser (1984), Danny Sullivan (1985–1989, 1991), Roberto Guerrero (1990), Bobby Rahal (1992–1998) and Kenny Bräck (2003). It also sponsored the Miller 200 race at Mid-Ohio.


In 1997, Miller Brewing Company, under its Miller Lite brand, sponsored a car in the Indy Racing League, specifically for the Indianapolis 500. The car was driven by Arie Luyendyk. This sponsorship was significant as Luyendyk won the 1997 Indianapolis 500.


In the NASCAR Cup Series, Miller has sponsored Bobby Allison from 1983 to 1988, Dick Trickle in 1989, Rusty Wallace from 1990 to 2005, Kurt Busch from 2006 to 2010, and Brad Keselowski from 2011 to 2020. Allison won the 1983 NASCAR Winston Cup Series, and Keselowski won the 2012 NASCAR Sprint Cup Series. The company has sponsored the Miller High Life 500, Miller 500, Miller High Life 400, Miller 400, Miller 300, Miller 200, and Miller 150 races.


In the NHRA, Miller sponsored Larry Dixon for 11 years until 2007.[25]


From its opening in 2001 until the end of 2020, Miller owned the naming rights to Miller Park, home of the Milwaukee Brewers when the naming rights were bought by American Family Insurance in 2019.[26]

Beer in Milwaukee

Windell Middlebrooks

Official website