Moose Toys
Moose Toys (or Moose Enterprises or Moose Creative Management Pty Ltd or The Moose Group) is an Australian-owned toy design, development and distribution company founded in 1985. Moose is headquartered in Australia, has over 600 staff and distributes to over 50 countries.[1]
Company type
Private company
- Toys
- Entertainment
1985
Worldwide
- Paul Solomon
- Manny Stul (Chief Executive) and Jacqui Tobias (Director of Girl's Products)
- Real Littles Shopkins
- Happy Places
- Shopkins Cutie Cars
- Shopkins Lil Secrets
- Kindi Kids
- Little Live
- Little Live Pets
- The Grossery Gang
- The Trash Pack
- Pikmi Pops
- Really Rad Robots
- Oonies
- Bindeez
- Boom Blast Stix
- Mineez Despicable Me
- Mighty Beanz
- Disney Crossy Road
- Quixels
- Betty Spaghetty
- Twozies
- Hyper Toss
- My Fairy Garden
- Fur Babies World
- Electronic Games
- The Zelfs
- Heroes of Goo Jit Zu
- Oh! My GIF
- Boom City Racers
- Scrunchmiez
- Treasure X
- #FAILFIX
- I DIG MONSTERS!
- Jelli Rez
- Capsule Chix
- Goo Goo Galaxy
- Foam Alive
- Fortnite Battle Royale Collection
- Fizz n Surprise
- Collins Key
- ChuChu TV
- Pop N Fun
- Scruff-a-Luvs
- Bluey
- Tom & Jerry
- Space Jam: A New Legacy
Moose Toys creates, manufactures, and markets toy brands across a number of categories, including action figure, plush, dolls, and so on. Most have a collectible component and include a sheet of other products within the toy line.
Content[edit]
Animation[edit]
In 2014, Moose partnered with Pixel Zoo to create Shopkins animated content, including the webisodes.[57]
For the launch of Shopkins, a series of animated Webisodes were created for the ShopkinsWorld YouTube channel (now MooseTube Squad). There have been 85 released, along with 6 original music video clips, and has gained millions of views. WildBrain distributes Shopkins content on their channels (including the WildBrain - Cutie Cartoons channel) and, in 2016, has also been placed on Netflix[58] amongst many other territorial stations globally. Moose also partnered with Universal to create 3 direct-to-video movies for global distribution.[59]
In 2019, Moose also released a spin-off line of Shopkins intended for preschoolers, Kindi Kids, which was supported by a CGI animated series. In 2021, to promote the toys for Season 5, the brand was supported by a new-look 2D animated series for the series' 4th season.[60]
Moose also created Trash Pack cartoons which ended shortly near the end of the toy franchise in 2014.[61]
In 2016, to promote The Trash Pack's sequel, The Grossery Gang, Moose has done Grossery Gang cartoons which continue to amass views on YouTube. This content includes 3 mini movies and more than 35 webisodes. The first Grossery Gang animated mini movie was released on 28 July 2017 on YouTube to promote Series 3 of the toy franchise.[62]
In 2018, Moose released a digital-first series to support the launch of Treasure X. This 2D content spanned 3 years and continues on MooseTube Mania and the Treasure X Official YouTube pages.[63]
Further work cemented Moose in the boys' space in 2019 with Goo Jit Zu animated content.
First releasing in 2019 and gathering over 120 million views on the 5 mini movies that have followed as of November 2021. Further to this, the content has also been placed on Netflix in English, French and German amongst other distribution platforms.[64]
In 2021, Moose announced their partnership with WildBrain on the brand Akedo. This digital-first series launched in June 2021 and is part of a larger partnership between Moose, Wildbrain and CPLG (Consumer Products). This series was brought to YouTube and Amazon Prime initially in both English and French, with wider distribution to come on additional platforms and in Portuguese, Italian, Spanish and Russian in 2022.[65]
Licensed Partnerships[edit]
Merchandise[edit]
Moose has licensed Shopkins for additional products through Bulldog Licensing in the UK,[67] The Licensing Shop[68] in the US, and Merchantwise in Australia.[69]
As of January 2016, 51 Shopkins licencees had been signed in North America, including apparel, construction, candy, games, and bedding.[70] In that same month, Shopkins partnered with McDonald's to release special edition Happy Meal toys.[71]