My World 2.0
My World 2.0 is the debut studio album by Canadian singer Justin Bieber. It was released on March 19, 2010, by Island Records. It is considered the second half of a two-piece project, being supplemented by Bieber's debut extended play My World (2009). After signing a recording contract in light of his growing popularity on YouTube, Bieber worked with collaborators including his mentor Usher, and producers Tricky Stewart, The-Dream, and MIDI Mafia. The record follows in the same vein as My World, incorporating teen pop and R&B elements. Lyrically, it discusses teen romance and coming of age situations.
My World 2.0
March 19, 2010
November 2008–2009
37:37
Upon its release, My World 2.0 received generally favorable reviews from music critics, who complimented its production. It debuted at number one on the US Billboard 200 albums chart with first-week sales of 283,000 copies.[1] In doing so, Bieber became the youngest solo male artist to top the chart since Stevie Wonder in 1963. With My World peaking at number five on the chart that week, Bieber became the first artist to occupy two top-five positions on the ranking since Nelly in 2004.[2] The album's sales were larger in its second week of release in the US, becoming the first album since The Beatles' 1 (2000) to debut at number one there, and have a stronger-selling second week.[3] Bieber also had his second consecutive number-one album in Canada, and in its second week of release the album peaked at number one in Ireland, Australia, and New Zealand. It also charted in the top ten of fifteen other countries. Bieber supported the album with his first headlining worldwide concert tour, the My World Tour (2010–2011). He was the ninth solo artist to chart on the Billboard 200 under the age of 18, as well as the third solo male artist to do so since Stevie Wonder's Recorded Live: The 12 Year Old Genius for 47 years.[4]
The album was preceded by the lead single, "Baby", featuring American rapper Ludacris, which was released on January 18, 2010, and two promotional digital singles, "Never Let You Go" on March 2, 2010, and "U Smile" on March 16, 2010. "Somebody to Love" aired on the radio as the album's third official single on April 20, 2010, and "U Smile" was eventually released to radio as the album's fourth official single on August 24, 2010. The album received a Grammy Award nomination for Best Pop Vocal Album at the 53rd Grammy Awards.
Promotion[edit]
As he did with My World, Bieber went on a radio promotion spree in addition to other appearances. Bieber performed in Berlin for the Dome 53 on March 5, 2010.[19] In the United Kingdom he appeared on British talk show Alan Carr: Chatty Man, on breakfast television show GMTV, and on Live from Studio Five.[20] Bieber performed several songs from My World and My World 2.0 on QVC's "Q Sessions" on March 9, when his album was up for pre-sale on the network.[21] He and Selena Gomez performed at a concert at the Houston Rodeo on March 21.[22] Bieber also appeared on ABC's Nightline and in a CBS News segment interview with Katie Couric.[23] on He also performed on The View on March 23, and returned on the show for the March 24, episode, during which he also performed on BET's 106 & Park and the Late Show with David Letterman.[24] Bieber followed up the album with performances at the 2010 Kids' Choice Awards on March 27, 2010, and as the musical guest on Saturday Night Live in April. Bieber also promoted the album on The Oprah Winfrey Show on May 11, 2010, and performed on that season's American Idol. Bieber continued the album's promotion by performing on Today on June 4, 2010, and on June 19 at the "MuchMusic Awards".
Singles[edit]
"Baby" featuring Ludacris, was released as the album's lead single on January 18, 2010, and it went on to impact the mainstream and rhythmic radio formats. The song held Bieber's highest peaks at the time, reaching number three and five, respectively in Canada and the United States, and charted in the top ten of five other countries.
"Somebody to Love" was sent to mainstream and rhythmic radio as the album's second single on April 20, 2010. It reached the top twenty in most countries.
"U Smile", which was originally released as the second digital single, was played on the mainstream radio as the album's third single on August 24, 2010,[25] and in on September 6, 2010.[26] It has already peaked at numbers 17 and 21 in Canada and the United States, respectively. It also peaked at number 98 in the United Kingdom due to strong digital downloads.
"Never Let You Go" was released as the first digital-only single from the album on March 2, 2010. It debuted at numbers 14 and 21 in Canada and the United States, respectively. The song has an accompanying video, which was shot at the Atlantis resort in the Bahamas.[27] It was thought to be the album's second single, but is unknown since "Somebody to Love" was sent to radio as the second single.
Commercial performance[edit]
My World 2.0 debuted at number one on the US Billboard 200 chart, selling 283,000 copies in its first week.[1] This became Bieber's first US number one debut and his second top-ten album.[1] In its second week, the album fell to number two behind Usher's Raymond v. Raymond, selling an additional 291,000 copies, which was a 3% increase.[33] In its third week, the album returned to number one on the chart, selling 102,000 more copies, which was a 65% decrease from its previous week.[34] In its fourth week, the album remained at number one on the chart, selling 92,000 copies, bringing its four-week total to 768,000 copies.[35] As of December 2015, the album has sold 3,330,000 copies in the US.[36] On June 24, 2020, the album was certified quadruple platinum by the Recording Industry Association of America (RIAA) for combined sales and album-equivalent units of over four million units in the United States.[37]