Tickets[edit]

Through the "Childhood" menu, Next sold tickets through their website in batches. Several tables would be opened up, and announcements were made on their Facebook and Twitter pages when tickets were available. The tickets sold rapidly.^[21] Next tickets are transferable, but not refundable or exchangeable.^[22] This has sparked the creation of a secondary market for the tickets, which has resulted in reports of people scalping the tickets for several times their face value.^[23]


In an attempt to eliminate the secondary market on Next tickets, the sales model was changed in 2012 to follow a season ticket model, where in-advance tickets were only available if patrons purchased tickets for one meal from each of the restaurant's seasonal menus being offered for the year.^[24] Additional benefits (including access to the invite-only The Office) were given along with the season tickets with the stipulation that if the tickets were sold, these additional benefits would be lost. For the 2012 season, the wait list during ticket purchasing reached a queue of over 6,600 people. With just over 900 packages available in total for the year, the people who were able to buy the tickets were in line within 8–10 seconds of their release.^[25]


Next also releases "Same-Day" tickets via their Facebook page.^[22] They guarantee there will be at least one table available via Facebook every day they are open.


Next, Alinea, and The Aviary, each in their own right, served as a testing and development ground for Nick Kokonas's proprietary ticketing system. Kokonas's system allows for dynamic pricing for restaurant tickets/reservations. The system, now held under a new company called Tock, is being commercially offered to restaurants around the country and the world. Some of the earliest adopters include, Thomas Keller's The French Laundry and Per Se and Daniel Patterson's Coi.^[26]