Nike, Inc.
Nike, Inc.[note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States.[5] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.[6][7]
"NIKE" redirects here. For other uses, see Nike (disambiguation).Formerly
Blue Ribbon Sports, Inc. (1964–1971)
January 25, 1964
Nike World Headquarters
Unincorporated Washington County near Beaverton, Oregon, U.S. (Beaverton postal address)
Worldwide
- Philip H. Knight
(chairman emeritus) - Mark Parker
(executive chairman) - John Donahoe
(president and CEO) - John Hoke III
(chief innovation officer)
US$5.92 billion (2023)
US$5.07 billion (2023)
US$37.53 billion (2023)
US$14.00 billion (2023)
c. 83,700 (May 2023)
The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory.[8] Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, Nike CR7,[9] and subsidiaries including Air Jordan and Converse (brand). Nike also owned Bauer Hockey from 1995 to 2008, and previously owned Cole Haan, Umbro, and Hurley International.[10] In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo.
As of 2020, it employed 76,700 people worldwide.[11] In 2020, the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses.[12] Previously, in 2017, the Nike brand was valued at $29.6 billion.[13] Nike ranked 89th in the 2018 Fortune 500 list of the largest United States corporations by total revenue.[14]
Nike is mainly owned by institutional investors, who hold around 68% of all shares. The 10 largest shareholders of Nike in early 2024 were:[117]
Causes
In 2012, Nike is listed as a partner of the (PRODUCT)RED campaign together with other brands such as Girl, American Express, and Converse. The campaign's mission is to prevent the transmission of HIV from mother to child. The campaign's byline is "Fighting For An AIDS Free Generation". The company's goal is to raise and send funds, for education and medical assistance to those who live in areas heavily affected by AIDS.[239] In 2023, Nike became the presenting sponsor of Reviving Baseball in Inner Cities, which encourages youth in underserved communities to participate in baseball and softball.[240]
Program
The Nike Community Ambassador Program, allows Nike employees from around the world to go out and give to their community. Over 3,900 employees from various Nike stores have participated in teaching children to be active and healthy.[241]
Research
In 2016, a study done by RTG Consulting Group reflected that Nike was the 3rd most relevant brand for Gen-Z in China.[242][243]
Roth MKM's 2023 Millennial survey reported in March that millennials with health and wellness concerns in the aftermath of the pandemic ranked brands like Nike, Adidas and Lululemon[244] as their preferred brands for purchases.[244]
In January 2023, a study by Rakuten concluded that Nike was the most popular sportswear brand in the US, followed by Lululumon and Adidas.[245][246]
In July 2023, a study by Kantar found that Americans consider Nike as the Most Inclusive Brands (alongside other top brands like Amazon, and Disney).[247]
